Business Development Manager

About Us

With significant new investment and plans for a new stadium in Hillingdon, Wealdstone FC is positioning itself as London's leading non-league growth story. You'll play a pivotal role in shaping this transformation, from growing our fan base to building sustainable revenue streams that power our ambitions on and off the pitch. 
Wealdstone FC is a
club with 125 years of history and a very ambitious plan for the future.

Role Overview

Join Wealdstone FC as our 
Business Development Manager
, where you'll be at the heart of our mission to grow our overall revenue across multiple areas and ensure our facilities are utlised to their maximum potential. With a focus on growing and energising our fan base and taking the lead in continuing our efforts to develop non-matchday revenues. This is a dynamic role for someone who loves to sell, has a strong entrepreneurial streak, and can help grow our team and capability in Sales and Marketing over time.

What You'll Be Doing

Growing our fan base

• Develop and execute a 12 month fan growth and retention plan, including referral programmes, partnerships with schools and local community initiatives.
• Engage with target groups to build new sources of ticket sales.
• Analyse and recommend ticket pricing and bundling approaches.
• Create and deliver a promotional plan to build awareness to deliver higher attendances and matchday revenues.
• Optimise matchday income streams beyond ticket sales
• Work cross-functionally to leverage opportunities in marketing and social media
• Establish KPIs and dashboards to track ROI across, attendance initiatives, hospitality and merchandise streams.

Non-matchday revenue growth

• Build and execute a strategy for maximising non-match day utilisation across the club's facilities.
• Develop premium matchday experiences, club events and local business networking packages.
• Create new digital revenue channels leveraging our social media presence, the official club mobile app and our website.
• Collaborate with the Supporters Club and Community Foundation to develop and deliver joint projects.
• Define and manage staffing required, (where necessary), to deliver against opportunities.
• Optimise the club's online and physical merchandising strategy, growing sales, improving margins and profitability as well and ensuring efficient order fulfilment.

Reporting and Ways of Working

• Initially, working closely with the club's majority shareholder to agree priorities and key objectives.
• You will provide regular updates on key activities to the club's Board of Directors as required.
• You will collaborate with other key personnel to ensure alignment and support to ensure successful

execution of revenue initiatives.

About You

Experience

• You are commercially driven, entrepreneurial and thrive on turning ideas into measurable outcomes
• football
  experience not necessarily required.
• You have a strong track record and understanding of how to turn engagement into sustainable revenue streams.
• You have excellent interpersonal skills to liaise effectively with target fan segments and external

organisations.

• You have a hunger to identify best in class initiatives/programmes that can build our revenue base.
• You possess strong analytical skills with the ability to interpret data and make informed recommendations and decisions.
• You have excellent communication skills, both verbal and written to deliver effective reporting and

communications across key stakeholders.

• You have leadership capability and potential to develop into a senior leadership role as the club progresses and grows .
• A real passion for football.

Attributes

• Honest, data-driven and detail-oriented.
• Strong problem-solving and decision-making skills.
• A strong self-starter with the ability to work independently
• A can-do attitude with a winning mentality.
• Team player with excellent organisational skills.
• Minimum of two years experience in sales.

Reward Package

• Base salary dependent on candidate and experience.
• Bonus structure based on revenue targets and ways of working.
• Workplace pension scheme.
• 20 days paid holiday plus bank holidays and public holidays.

If you're ready to make a lasting impact at Wealdstone FC and help shape the future of fan engagement, apply now
to join our ambitious team