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Product Marketing Manager
2 weeks ago
ABOUT CATS GLOBAL SCHOOLS
CATS Global Schools is a leading education group committed to inspiring the next generation of world shapers. With a history dating back to 1899, but a focus on the future, our group brings together 16 institutions comprising independent boarding schools, an Arts school, English language schools and a variety of summer programmes in the UK, US, Canada and China. Each year, we provide 18,000 students around the globe with the education they need to develop real-life skills for the future. We are dedicated to academic excellence and our students benefit from our well-developed links to over 40 top global universities. We create a positive learning environment where every student is empowered to make a contribution to shape their world. This is made possible because of the commitment of our pioneering, persevering people who do the very best for our students.
ROLE OVERVIEW
The post holder will be a key member of the Stafford House International and Central Marketing teams. We are seeking an experienced, highly motivated and passionate marketing professional, who thrives working in a team and collaborating with a wide variety of internal and external stakeholders. The post holder is expected to develop expertise on all Stafford House courses and create compelling campaigns to communicate the unique offering of our courses, facilities and staff expertise. Building strong relationships with academic and sales staff, senior leadership and students is a key responsibility of this role. The post holder will be an engaging storyteller, through blog posts, social media and traditional marketing materials, to convey to internal and external stakeholders the unique experience of studying at Stafford House International and Stafford House Study Holidays.
MAIN RESPONSIBILITIES
Stakeholder Management
•Collaborate with the global sales team to ensure alignment between sales and marketing
•Communicate to the sales team new content and products
•Engage key stakeholders to find and create rich stories and content
•Engage staff and students in storytelling and content creation
•Work closely with the General Manager and Academic Leadership Teams to ensure alignment between schools and marketing
•Engage sales and school leads to develop and refine the annual marketing cycle for Stafford House International and Stafford House Study Holidays
Campaign Management & Research
•Implement marketing activity centred around key dates throughout annual cycle
•Plan and create engaging content, from blog posts, social media content, videos, student testimonials, etc.
•Plan and create high quality social media content and campaigns
•Deliver compelling campaigns to articulate and demonstrate the USPs of the schools and programmes, in a variety of overseas markets
•Develop and manage PR and social- media centric campaigns
•Manage the production of the annual marketing assets
•Review and update the SH International website
•Collaborate with the design team to deliver high quality print and digital materials
•Build and monitor email campaigns
•Proficient in using InDesign and Photoshop templates for social media, email campaigns,
etc
•Strong market research skills, including conducting competitor research and moderating focus groups
PERSON SPECIFICATION
•Exceptional communication and interpersonal skills: The post holder will be required to present and communicate with stakeholders whose first language is not English, engage with agents, students, parents, sales teams and academic teams at all levels of seniority. The ability to speak and write to a high standard is crucial. The post holder will have to present new products and write engaging copy, via compelling storytelling, for various marketing channels.
•Proficiency in digital marketing strategies. The post holder will be passionate about working with new media and using technology to maximise impact of marketing campaigns.
•Strong analytical and problem solving abilities, thriving working in a fast paced environment.
•Collaborative skills. The post holder will have to collaborate with multiple teams across the Group. They will need excellent interpersonal skills with ability to build effective relationships with internal and external stakeholders at all levels. A natural team player who is inquisitive and helpful and is passionate about collaborating within their immediate team and the wider organisation.
•Research skills - it will be crucial for the post holder to have insight into customer needs and experiences. Analysis of data, surveys and customer interviews will be part of this, and we are seeking an individual who is well equipped with these techniques.
•Technical skills. Essential knowledge of InDesign, Photoshop, Canva and other design tools.
BENEFITS
• Cycle to work Scheme
• Tech Scheme
• Car Scheme
• Free flu vaccine through Healthshield
• Free eye tests
• Financial wellbeing support via WageStream
• Employee Assistance Programme
• Group income protection
• GP24: GP Access for all
• Health CashPlan
• Death in Service
• Long service awards
• Employee referral scheme
• Enhanced Maternity and Paternity pay
OUR COMMITMENT TO INCLUSION AND DIVERSITY
We are committed to diversity, inclusion and belonging. Building on our core values – Pioneering, Persevering, People – We pledge to deliver a series of events, guest speakers and focus groups to make CATS Global Schools and employer of choice for all.
SAFEGUARDING
CGS is dedicated to safeguarding and promoting the welfare and well-being of children and young people. As such, appointment is subject to the satisfactory completion of safer recruitment employment checks in line with KCSIE guidelines. This will include satisfactory references, enhanced DBS from the Disclosures and Barring Service and, where applicable, any international equivalent being obtained. Shortlisted candidates will be subject to online checks which may include social media.
