Social Media Lead

Could you turn the world's most trusted data into the internet's most engaging content? We're looking for an experienced, highly creative social media lead that specialises in B2B. Someone who can not only deliver day to day on video production and writing but also shape and implement a strategy.

We are the #1 most quoted market research company by the world's media, and our social media presence needs to match and amplify this. We want to share reality where people are and turn our social channels into places people want to spend time and engage.

If you're a passionate data storyteller with a keen understanding of social trends and the ability to oversee video production, this is a chance to combine strategy and creativity and shape a leading global brands presence.

What will I be doing day-to-day?
Strategy & execution

• Develop and execute YouGov's social media strategy across all channels and audiences
• Drive the growth of YouGov's social channels, increasing brand awareness, trust, consideration, and engagement
• Collaborate closely with marketing teams to align messaging and produce social assets that effectively engage our audiences
• Own and manage the social team's budget in addition to building and maintaining a network of freelancers
• Lead on both organic and paid social strategy, ensuring an integrated approach across channels.

Team Management, Content creation & production

• Create, write, and publish compelling, data-driven social content, emphasizing video formats
• Build and nurture a network of internal personalities who can create and be the face of engaging social content series
• Manage and develop two social media team members, who are currently focused primarily on paid social, providing guidance and support to broaden their expertise.

Community & analytics

• Actively manage community engagement, ensuring responsive, credible interactions across all social platforms
• Lead social analytics, measure content effectiveness, and refine approaches based on insights and audience feedback
• Identify and leverage social media trends while consistently reinforcing YouGov's brand

These are the essentials you need to get an interview:

• Extensive experience working on social media channels for a high growth B2B brand
• Exceptional copywriting, editing, and content creation skills, with experience translating complex data into clear and engaging stories
• Creative multimedia content production skills (video & audio)
• Demonstrated ability to independently manage and execute end-to-end content processes, from concept through to publication and performance analysis
• Strong analytical skills with experience using social media analytics and insights platforms
• Experience of working with the US market.

Why join YouGov?
Join our global team to help us achieve our social mission: to make millions of people's opinions heard for the benefit of our local, national, and international communities.

Understanding diversity of opinion requires diversity of background. Although our global panel of millions of people worldwide powers our research, our biggest asset is our people. If our research is to be truly representative of what the world thinks, we need people from all walks of life to be part of the team to bring their perspective to the work we do.

Life at YouGov
We are driven by a set of shared values. We are fast, fearless, and innovative. We work diligently to get it right. We are guided by accuracy, ethics, and proven methodologies. We respect and trust each other, bringing these values into everything that we do.

We strive to provide YouGovers with best-in-class benefits to support their physical, financial, and emotional wellbeing. We want our employees to have a sense of belonging and uniqueness in a supportive workplace, so they can bring their full selves to work.

Equal Opportunity Employer
As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity or expression, and sexual orientation), parental status, national origin, marital status, age, disability, genetic information, HIV status, political affiliation, socioeconomic background, veteran status or any other characteristic protected by law or in line with our responsibilities as a fair and ethic employer. All employment decisions are made based on occupational qualifications, merit, and business need.

Data Privacy
To find out how we collect and use your personal data when you apply for a role at YouGov, please read our privacy notice