Social Media Lead

2 weeks ago

London, Greater London, United Kingdom Grupo Hola & Hello Full time £37,500 - £55,000 per year


Your mission

Location: London (Hybrid) ​Tuesday, Wednesday & Thursday in the London Office, Monday & Friday WFH
Contract: Fixed-term cover

HELLO is looking for a dynamic Social Media Lead (Cover Role) to oversee and drive performance across all major social platforms — including Instagram, Facebook, X, YouTube, and Snapchat. This pivotal role requires a creative and data-driven strategist who can deliver audience growth, engagement, traffic and revenue while building vibrant communities around HELLO's content.

To apply, please send us your CV and a cover letter.

Key Responsibilities
  • Lead day-to-day management, posting, and scheduling across all HELLO social channels, ensuring platform-specific tone and optimisation.
  • Oversee and develop a small, high-performing social team, providing daily direction and creative input.
  • Drive growth, engagement and revenue KPIs across Instagram, Facebook, X, YouTube and Snapchat.
  • Create and execute platform-specific content strategies to boost reach, followers and community interaction.
  • Ensure social content aligns with editorial priorities, commercial goals, and brand values.
  • Monitor real-time trends and breaking news, ensuring fast and reactive social coverage in collaboration with the newsroom.
  • Use social analytics and scheduling tools — particularly Dash Hudson and Echobox — to optimise performance and reporting.
  • Work closely with editorial, video and commercial teams to maximise traffic and monetisation opportunities.
  • Maintain and track revenue performance for Snapchat, Facebook and YouTube, ensuring monthly targets are met or exceeded.
  • Continuously analyse social data to inform best practices, testing, and innovation.


Your profile
  • Proven experience leading social strategy and execution for a major media brand or publisher.
  • Demonstrable success meeting or exceeding social revenue and engagement targets.
  • Expert understanding of Snapchat, YouTube and Facebook monetisation models.
  • Proficient in Dash Hudson and Echobox, with strong analytics and reporting skills.
  • Highly creative with a strong sense of storytelling and audience insight.
  • Exceptional organisational skills and the ability to juggle multiple responsibilities and deadlines.
  • Confident decision-maker under pressure with a reactive, newsroom mindset.
  • Collaborative, proactive, and passionate about digital growth and innovation.


Experience

Key KPIs
  • Platform-specific audience growth and engagement metrics.
  • Revenue performance across monetised platforms (Snapchat, Facebook, YouTube).
  • Traffic referral to HELLO site.
  • Community growth and interaction across all social brands.
  • Response time and performance during major breaking news events.


Qualifications

Experience is key but a relevant degree or journalism qualification is desirable. 

Benefits

Benefits
  • 25 days annual leave per year (for full time employees)
  • 1 birthday day per year
  • Private Medical Scheme
  • Employee Assistance Programme
  • Life Assurance currently 6 x salary
  • Generous Employer Pension contributions
  • Group Income Protection Scheme
  • Plus all of the perks of working for a fun media company
To apply, please send us your CV and a cover letter. 

About us

The Demo Daten GmbH is a fictional company created by Personio to familiarize you with our software.

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