CRM Strategist

Are you a strategic thinker with a passion for CRM marketing? Do you thrive in a fast-paced, data-driven environment? If so, we have the perfect opportunity for you

We are seeking a dynamic CRM Strategist to define and deliver our CRM efforts within our in-house team. In this pivotal role, you'll collaborate closely with Creative, Digital, E-commerce, Customer Service, and Commercial teams to drive growth and enhance the value of our Sainsbury's Energy and E.ON Next customer base. You will be responsible for developing the overarching end-to-end CRM strategies, identifying key business objectives, translating them into actionable CRM plans, and fulfilling communications planning with creative assets by working with our internal creative studio. Channels span across own media such as website, email, DM or SMS, with ultimate responsibility for the optimisation of customer journeys across all touch points.

Here's a taste of what you'll be doing:

• Strategic CRM planning:
  Develop and own comprehensive, long-term CRM strategies aligned with home solutions goals, translating business objectives into quantifiable, actionable KPIs and a clear roadmap.
• Data-Driven Journey Optimisation:
  Leverage deep customer data and segmentation to design, implement, and continuously optimise end-to-end customer journeys (e.g., Onboarding, Retention, Win-back), ensuring all CRM initiatives maximise lifetime value.
• Stakeholder Engagement & Alignment:
  Build strong, collaborative relationships with senior internal stakeholders across the business, ensuring the CRM roadmap and strategies are fully aligned with and support broader commercial objectives.
• Cross-Functional Collaboration:
  Work closely with E-commerce, Digital, and other teams to identify friction points and enhance the seamlessness of the customer experience and conversion paths.
• Performance Monitoring & Insight:
  Oversee the definition, creation, and maintenance of robust performance dashboards, synthesising complex data into clear, strategic insights for leadership and leading a test-and-learn agenda.
• Proactive Innovation:
  Identify emerging CRM trends, technologies, and opportunities, championing innovative new channels, tools, and methodologies to maintain a competitive advantage in customer engagement.

Are we the perfect match?

• Demonstrated CRM Strategy Experience:
  Significant experience owning and defining long-term, end-to-end CRM strategies that have demonstrably influenced key business objectives like NPS, lead generation, cross-selling, retention, and churn reduction.
• Strategic Development & Execution:
  Proven ability to translate complex commercial challenges into clear, measurable CRM strategies, including segmentation and customer journey mapping.
• Data-Driven Mindset & Analytics:
  Strong experience in performance-driven campaigning and analysis, with the ability to interrogate data, derive deep customer insights, and build robust business cases for strategic initiatives.
• Senior Stakeholder Management:
  Exceptional ability to manage and influence multiple senior stakeholders and navigate changing strategic priorities in a dynamic, fast-paced environment.
• Digital & Automation Proficiency:
  Deep expertise with automated marketing software and a comprehensive understanding of the entire digital marketing ecosystem.
• Visionary Problem Solver:
  A highly proactive and strategic approach to challenges, with a track record of thinking outside the box to innovate and unlock new growth opportunities.
• Operational & Project Leadership:
  Highly organised with exceptional attention to detail, capable of managing large, complex strategic projects and roadmaps concurrently.

It would be great if you had:

• Energy Industry Experience:
  Knowledge of the energy sector is a plus.
• Start-Up/Sub-Brand Experience:
  Experience working with start-up brands or sub-brands is beneficial.
• Growth Mindset:
  A desire to be part of a dynamic, growth-oriented culture where every week brings new challenges and opportunities.

Here's what else you need to know:

• Role may close earlier due to high applications
• 9 month fixed term contract
• Competitive salary
• Location – London - E.ON Next, 47-53 Charterhouse Street, Farringdon, London, EC1M 6PB with travel to our other sites when required.
• Working environment: Flexible hybrid working – a blend of in the office 2 days a week and home working
• Excellent parental leave allowance.
• Award-Winning Workplace
• We're proud to be named a
  Sunday Times Best Place to Work 2025
  and the
  Best Place to Work for 16–34-year-olds
• Outstanding Benefits
• Enjoy 26 days of annual leave plus bank holidays, a generous pension, life cover, bonus opportunities and access to 20 flexible benefits with tax/NI savings
• Flexible & Family-Friendly
• Our industry-leading hybrid and family-friendly policies earned us double recognition at the
  Personnel Today Awards 2024
  . We're open to discussing how flexibility can work for you
• Inclusive & Diverse
• We're the only energy company in the
  Inclusive Top 50 UK Employers
  . We're also proud winners of
  Best Employer for Women
  and
  Human Company of the Year
  —recognising our inclusive, people-first culture
• Support at Every Stage of Life
• We're
  Fertility Friendly
  and
  Menopause Friendly
  accredited, with inclusive support for everyone
• Accessible & Supportive
• Do you consider yourself as having a disability? As a Disability Confident Employer, we guarantee interviews for disabled applicants who meet the minimum criteria for the role and will make any adjustments needed during the process
• Invested in Your Growth
• From inclusive talent networks to top-tier development programmes, we'll support your growth every step of the way
• For all successful candidates. Due to the nature of this role your employment will be subject to a basic DBS (Disclosure Barring Service) check being carried out by ourselves via a 3rd party service provider