Senior CRM Strategist

VCCP is the global challenger network for challenger brands. With more than 1,500 people across 13 offices in North America, EMEA and APAC, we challenge convention to deliver value for the world’s most ambitious organisations.

We believe transformation happens when everything works together. That’s why we bring specialists from every discipline - strategy, AI, data, media, digital, experience, branding, creativity, production, PR, CX, CRM, employee engagement and beyond - into one fully integrated network.

This is Temp to Perm FTC, starting ASAP for 2 - 3 months.

The Senior Data Strategist will be a vital part of the customer team in the UK. Working with a team of data, customer experience and customer engagement specialists, they will be responsible for delivering data projects for both prospective and existing clients using their expertise and knowledge of data. A Senior Data Strategist who is able to spot opportunities and determine the optimal solution for a client based on a business problem. They need to have the ability to know when to bring in other data specialists, be it analysts, channel specialists or technical experts.

Most importantly, they need to be able to develop relationships with clients and internal teams becoming trusted as a partner in developing the marketing and data driven strategies needed to evolve the business. They will apply their experience and understanding of data tools and techniques to underpin their strategic recommendations and have the ability to translate business and sector needs of clients into data driven strategies.

At VCCP, we focus on removing unnecessary jargon and complexity, therefore the data strategist needs to be able to demonstrate excellent communication skills, and be able to explain complex data solutions in a digestible and understandable manner. We are a small team who are passionate about data within a large creative agency and therefore need to be able to be ready to adapt and work in an agile way.

Development of audience targeting, measurement and testing strategies across CRM and Digital activities.
Develop strong internal relationships with business stakeholders within the data department and across the wider Partnership Using data tools, unlock insights and develop opportunities for clients.
Creation of insight led strategic presentations Writing briefs for data analysts and scientists Receive data reports, analyse and understand them and develop insight summaries and recommendations that can be applied in order to improve the client business
Create data storytelling - where the results shown are not just a spreadsheet of numbers, but a cohesive story that demonstrates effectively what the recommendations are proactivity in work alongside internal strategic planning partners and seek necessary data to prove/ disprove hypotheses.
Provide data strategy support on new business pitches.

Experience working in agency/client side in a data strategy or data planning role.
Experience of developing measurement and testing frameworks to meet the client objectives.
Excellent presentation and communication skills Experience of briefing analysis projects and working with analysts to produce recommendations and insight that drive client agendas.

Experience in measuring, analysing and coming up with recommendations/ optimisations based on brand campaign performance Experience working with website analytics.


Experience working across social and media projects Experience of TGI/GWI.

We believe that DE&I is about creating a strong culture of inclusion within our agency, where everyone can thrive and be their authentic self. VCCP is an equal opportunity employer and does not discriminate on the basis of gender, age, disability, religion, belief, sexual orientation, marital status, or ethnicity. CRIMINAL RECORDS INFORMATION
As part of our onboarding process, you will be required to complete a Criminal Records Declaration regarding any unspent convictions. For roles in finance, HR, Legal, IT or senior management, we may be required to verify your declaration with a basic DBS check, as well as an Adverse Finance and ID check.

**