CRM Marketing Executive

Role: CRM Marketing Executive – 12 Month FTC

Location: Leeds, LS15 8GB (Hybrid – Once per month required on site)

Salary: £30,000 - £35,000 per annum, DOE, plus extensive benefits

Contract type: Fixed term contract

Employment type: Full time

Working hours: hours per week, Monday – Friday. We work on a core hours principle. Our core hours are 09:30 - 16:00; you can work around these to suit you

Do you want to work for the nation's largest online pharmacy ensuring excellence for all our patients? We're a market leader in the pharmacy world, with 25 years' experience, helping over 1.6 million patients in England manage their NHS prescriptions from request through to delivery.  We are Great Place to Work certified as we consider colleague experience a top priority every day.  Our people are fundamental to our success and ensuring we achieve our vision to be a world leading, patient-centric digital healthcare provider.  We are committed to continuing to develop a positive, open and honest working environment for all.

Own the day‑to‑day planning, build, QA, send and reporting of CRM emails for Shop (LP), Pharmacy2U Shop, and Chemist Direct. The role balances hands‑on execution with clear, simple insights that inform trading and marketing decisions.

What's in it for you?

Occupational sick pay

Enhanced maternity and paternity pay

Contributory pension

Discounted insurance (Aviva)

Employee discount site

Discounted gyms (via our blue light card and benefits schemes)

Employee assistance programme

In-house mental health support

Health and wellbeing initiatives

Social events throughout the year

Cycle to work scheme

Green car scheme*(subject to minimum earnings)

Registration fees paid (GPhC, NMC, CIPD etc)

Long service bonus

Refer a friend bonus

Blue light card

Hybrid working

Commitment to CPD/training

25 days annual leave increasing with service

Annual leave buy and sell scheme

Discounts & Exclusive offers at The Springs, Leeds

25% Discount & health & beauty purchases

25% Discount on Pharmacy2U Private Online Doctor Services

What you'll be doing?

· Manage a 12-week email calendar across LP, P2U Shop and Chemist Direct, aligning with Trading, Brand and eCommerce teams

· Create clear briefs and manage approvals and timelines

· Build and send emails in Sailthru, Acoustic and Selligent using templates and correct audience rules

· Complete full QA checks and ensure accurate tracking and UTMs

· Report weekly and monthly using Selligent, GA4 and Tableau, sharing clear insights and actions

· Track key KPIs including opens, clicks, conversion, revenue and unsubscribes

· Own monthly NPS reporting for Shop brands

· Plan and run A/B tests across subject lines, content and send times; roll out winners

· Support optimisation of automated journeys (e.g., restock, winback)

· Ensure GDPR/PECR compliance and maintain high accuracy and brand standards

Who are we looking for?

· Strong CRM/email marketing experience in eCommerce or retail

· Intermediate Excel skills (including pivot tables)

· Basic HTML/CSS for email editing

· Ability to use Tableau dashboards

· Familiarity with dynamic content tools (e.g., Liveclicker, Nosto).

· Experience with NPS reporting

· Able to work well under pressure and meet deadlines

· Hands-on email build and send experience in an ESP (Sailthru, Acoustic, Selligent, Braze, SFMC, etc.)

· Confident presenting performance and recommendations to stakeholders

· Working knowledge of GA4

What happens next?

Please click apply and if we think you are a good match, we will be in touch to arrange an interview.

Applicants must prove they have the right to live in the UK.

All successful applicants will be required to undergo a DBS check.

Unsolicited agency applications will be treated as a gift.