Freelance Marketing Strategy

1 week ago

Leeds, Leeds, United Kingdom Brightsparks Agency Full time £40,000 - £70,000 per year

About YorEnergy

YorEnergy is a retrofit one-stop shop helping homeowners, businesses and communities across Yorkshire make their homes and buildings warmer, greener, and more energy-efficient. We provide impartial advice, manage projects end-to-end, and connect residents with trusted, accredited suppliers.

We're looking for a freelance marketing specialist with sector experience to develop a clear marketing strategy and stakeholder messaging that will guide YorEnergy's activity over the next 12–18 months.

The Role

During this 
4-month contract
, you will:

Develop a comprehensive 12–18 month marketing strategy
:

  • Define seasonal campaigns, thematic messaging, and BAU content planning.
  • Identify key audiences: residents, local authorities, suppliers, and community groups.
  • Recommend channels and approaches for each audience to maximise engagement.

Create messaging for all stakeholders
:

  • Develop clear, compelling messaging tailored to each group and each different value proposition
  • Draft content for brochures, factsheets, web copy, and campaign communications aligned with the strategy.
  • Ensure messaging reflects YorEnergy's value propositions: free home assessments, project management, accredited supplier marketplace, and community impact.

Provide sector insight and guidance
:

  • Advise on positioning YorEnergy within the retrofit and energy efficiency space.
  • Highlight motivators and barriers for different audiences and recommend engagement approaches.

This role is remote with occasional meetings in York/North Yorkshire if required.

Who We're Looking For

You will have 
experience in the retrofit, energy efficiency, or sustainability sector
, with a strong track record in marketing strategy and content.

Essential experience:

  • Developing marketing strategies and stakeholder messaging in the retrofit, energy, or related sectors.
  • Writing clear, engaging content for multiple formats (brochures, web, social media).
  • Understanding of audiences including residents, local authorities, suppliers, and community groups.

Desirable:

  • Experience delivering marketing strategies that support sector-led projects or campaigns.
  • Understanding of behaviour change and community engagement principles.

Deliverables

  1. 12–18 month marketing strategy
     with seasonal campaigns, BAU content, and stakeholder-specific messaging.
  2. Messaging framework and draft content
     for brochures, web copy, and campaign communications.
  3. Recommendations for ongoing content and engagement approaches
     to guide future marketing activity.

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