Consumer PR Manager, Media, Culture

Additional Information
Job Number

Job Category
Public Relations & Communications

Location
Europe Office - London, Barnard's Inn 86 Fetter Lane, London, London, United Kingdom, EC4A 1ENVIEW ON MAP

Schedule
Full Time

Located Remotely?
N

Position Type
Management

Position Summary
The
Consumer PR Manager, Media, Culture and Demand Generation, EMEA
supports the Senior Director of Consumer PR and team in executing the overarching consumer PR strategy across Europe, the Middle East, and Africa. This role is critical in securing press coverage, increasing share of voice against competitors, and positioning Marriott's brand portfolio to drive topline revenue.

As the lead for Marriott Bonvoy's EMEA Press Office, the Consumer PR Manager will manage incoming media requests, both directly and via agency partners, and lead PR for the company's go-to-market strategies, turning these into compelling media narratives. This includes creating press materials for always-on news, such as demand generation pitches, newsletters, and press releases.

The role also leads media monitoring across PR in EMEA, ensuring tools and partners are used effectively to track, analyse, and showcase media results in a compelling way to stakeholders. Additionally, the Consumer PR Manager serves as the culture and trends lead, ensuring PR work remains timely and relevant to the cultural zeitgeist across EMEA markets.

This role collaborates closely with the EMEA Communications team, marketing and brand teams, and Marriott's Global PR teams in the US to ensure consistent alignment of messaging and campaign execution across the region.

Scope

• Location: London
• Portfolio: Marriott International's brands across EMEA
• Focus Areas: Media relations, culture, media monitoring, and consumer PR campaigns
• Flexibility: May support other initiatives as identified by Commercial Services or business needs

Key Responsibilities

• Develop and implement annual consumer PR plans in alignment with the Senior Director
• Serve as the team's culture specialist, tracking earned media and online trends
• Oversee Demand Generation PR activities and manage the EMEA Monthly Newsletter
• Lead the EMEA Press Office, ensuring timely responses and internal communication
• Upload press releases to the Press Centre and educate media on Marriott's brand portfolio
• Report campaign results using approved tools and defined PR metrics
• Create engaging press materials (e.g., releases, infographics, briefing packs, interviews)
• Lead media monitoring and reporting, including use of AI tools and stakeholder reporting
• Represent Consumer PR in webinars, meetings, and cross-functional project teams
• Manage PR agency relationships across EMEA to ensure alignment and success
• Collaborate with internal departments (Brand, Loyalty, Legal, Ops, etc.) to support PR programs
• Manage budgets and scopes for PR initiatives, including PO creation and invoicing
• Understand media landscapes across key EMEA markets
• Organise and host press events, trips, and media tours
• Set and track KPIs aligned with commercial goals
• Provide crisis cover support approximately three weekends per year

Candidate Profile
Education & Experience

• 3 years experience in public relations experience, ideally in travel, hospitality, or lifestyle sectors
• Journalism experience considered; hotel experience preferred
• Experience managing budgets and multiple stakeholders
• Experience working across multiple brands/projects
• EMEA experience and language skills a plus
• Media-focused mindset

Skills & Competencies

• Excellent written and spoken English (writing/proofreading is key)
• Strong knowledge of brand PR, agency management, media relations, and press writing
• Proven ability to build media relationships and secure coverage
• Understanding of paid and earned influencer marketing
• Strong organisational and execution skills
• Strategic and creative thinker with ability to lead campaigns
• Skilled in event planning and implementation
• High energy, enthusiasm, and a positive attitude
• Ability to manage multiple projects simultaneously
• Willingness to travel internationally
• Flexible, open-minded, and collaborative work style

Why Work at Marriott International?
At Marriott International, you'll be part of a global company that values creativity, collaboration, and purpose. In this role, you'll help shape the voice of one of the world's most iconic hospitality brands across Europe, the Middle East, and Africa—bringing stories to life that inspire travel and connect cultures.

As the
Consumer PR Manager
, you'll work at the intersection of media, culture, and brand strategy, with the opportunity to influence how millions of guests experience Marriott. You'll collaborate with passionate teams across communications, marketing, and global PR, and lead initiatives that drive real business impact—from press office operations to trend-driven storytelling.

Join us and help shape the future of hospitality communications.
Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed.
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