Sales Manager

4 days ago

Burton Latimer NN RL, United Kingdom Griffiths Air Conditioning & Electrical Contractors Full time

Job Title: Sales Manager – Renewables (Air Conditioning, Solar & Heat Pumps)

Location: Burton Latimer, Kettering, Northamptonshire (covering Northamptonshire and the five surrounding counties)

Salary: Competitive base + performance-based bonus

Employment Type: Full-time

About the Role

We're a growing UK renewable energy business specialising in air conditioning, solar PV, and heat pump installations. We're seeking a hands-on Sales Manager to drive growth while providing strong leadership to a small, ambitious team. You'll oversee day-to-day sales activities, shape strategy, and motivate the team to deliver consistent results.

If you thrive on autonomy, enjoy working in a small-team environment, and want to see the direct impact of your work, this role is perfect for you.

Key Responsibilities

  • Lead, motivate, and manage the sales team to achieve individual and collective targets, ensuring accountability and high performance.
  • Develop and execute sales plans across AC, solar, and heat pump services to deliver year-on-year growth.
  • Generate new leads and manage relationships with domestic and small commercial customers.
  • Manage the full sales cycle: enquiry handling, site survey coordination, quoting, and deal closure.
  • Develop and implement marketing initiatives, including digital campaigns, social media, local advertising, and trade shows.
  • Produce accurate sales forecasts, pipeline reports, and monthly performance summaries for management.
  • Collaborate closely with installation teams to ensure a smooth, high-quality customer journey.
  • Maintain strong technical knowledge of renewable technologies, MCS standards, and relevant UK incentives.
  • Support and develop junior or office staff, promoting cohesive team performance and continuous improvement.

Key Performance Indicators (KPIs)

  • Monthly & quarterly revenue targets across AC, solar, and heat pump installations.
  • Team performance metrics: individual target achievement and team-wide conversion rates.
  • Conversion rate from enquiry to closed sale.
  • Lead response time (e.g., contacting customers within 24 hours).
  • Average project value, supported by cross-selling and upselling.
  • Customer satisfaction via surveys or online feedback.
  • Accuracy of pipeline forecasting.
  • Marketing-driven lead generation performance, including digital campaigns and trade show leads.

Requirements

  • Proven sales experience in renewables, HVAC, or low-carbon heating — ideally within a small UK business.
  • Leadership experience with a track record of driving strong team results.
  • Strong technical understanding of air conditioning, heat pumps, and solar PV systems.
  • Excellent communication, coaching, and motivational skills.
  • Highly organised, proactive, and able to manage workload independently.
  • Awareness of UK renewable incentives, regulations, and industry standards (desirable).
  • Full UK driving licence and willingness to travel for customer visits and local events.

What We Offer

  • Competitive base salary + performance-related bonus tied to KPIs.
  • Company vehicle.
  • Autonomy and flexibility within a supportive, close-knit team.
  • Clear opportunities for progression as the company grows.
  • Ongoing training in new and emerging renewable technologies.

Job Types: Full-time, Permanent

Pay: £25,000.00-£50,000.00 per year

Benefits:

  • Company car
  • Company pension
  • Employee discount
  • On-site parking

Work Location: In person

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