CRO Manager
1 week ago
The Brand
A leading UK fragrance retailer with a strong online and high-street presence, offering an extensive range of designer, luxury, and exclusive scents. The brand is dedicated to making fragrance accessible, enjoyable, and personal — combining expert knowledge, customer care, and a passion for innovation. With a focus on delivering exceptional service and a seamless omnichannel experience, it continues to grow as a destination for fragrance discovery and self-expression.
The Role
As
CRO Manager
, you will be responsible for optimising the digital customer journey to maximise conversion, engagement, and overall site performance. You'll own the testing roadmap — designing, implementing, and analysing A/B and multivariate tests to improve user experience and revenue. Working closely with the ecommerce, UX, and analytics teams, you'll translate data insights into actionable strategies that enhance site navigation, content, and checkout flows. This role requires a blend of analytical expertise and creative problem-solving, driving measurable results through continuous testing, iteration, and innovation.
The Person
You're a data-driven digital professional with a passion for understanding customer behaviour and improving online performance. Experienced in CRO, UX optimisation, and digital analytics, you thrive on uncovering insights and translating them into impactful solutions. You have hands-on experience with testing tools, heatmaps, and analytics platforms, and you're comfortable collaborating cross-functionally to align experimentation with broader business goals. Curious, methodical, and results-oriented, you're motivated by measurable growth — and ready to play a key role in shaping a best-in-class online shopping experience.
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