Marketing Manager

2 days ago

London Area, United Kingdom Helix Records Full time

An exciting opportunity to join the London office of Helix Records, a prominent international independent dance label, in the role of Marketing Manager.

This is a great opportunity to be part of a fun, collaborative, forward-thinking team. If you have a passion for music and think you would be suitable for the position, we would be happy to hear from you.

Our (new) offices are located in central London, as well as offices in New York / Los Angeles and spaces in Paris and Berlin. The role is collaborative across these territories and is therefore a great chance to get involved on a global level.

Key Duties:

  • Develop, plan, implement digital and social marketing plans for artist releases & campaigns assigned in accordance with release deadlines
  • Create & co-ordinate marketing materials, tools & information (ensuring distribution to relevant teams internally)
  • Work in tandem with the creative + artist management teams to

manage social media content, facilitating user engagement
- Devise effective and innovative digital campaigns, integrating all elements of digital activity into each campaign, across

organic content, paid advertising, influencer campaigns, CRM & more
- Engage with relevant DSP label, curator and programming teams
- Where needed, engage with relevant 3rd Party Promotional agencies across campaigns
- Oversee content creation for the labels' social media accounts and other online activities
- Monitor artist & brand engagement with fans/

users to help plan marketing strategy
- Responsibility of individual artist budgets in line with agreed spends
- Where necessary, working closely with A&R/Digital/Press/Promotion/Sales etc to deliver connected and cutting-edge strategies across the business
- Develop strong relationships with artists & artist management, including assistance with artist pitches
- Assisting with the coordination of each artist's activities around a release including press, promo, PR

& TV
- Working with creative dept on delivery of audio-visual assets, artwork, designs & photos
- Ability to analyse release data &

wider marketing

metrics to help formulate appropriate campaigns and devise priorities and inform wider strategy
- Plan & implement multi-platform advertising campaigns
- Collaborate with colleagues in other territories to ensure coordination and execution of marketing plans and local market priorities
- Contribute to overall strategy

Key Skills/Experience:

  • 2+ years experience in similar role
  • Clear understanding of UK landscape, notably across streaming and digital (organic & paid) and what strategies can be implemented to push campaigns further
  • Motivated & ability to work under pressure and to deadlines
  • Team player
  • Attention to detail & excellent communication skills, written and verbal
  • Ability to innovate and be solutions focused
  • Experience of breaking new UK acts and international-selling acts and the versatility to work with acts of various sizes and budgets
  • Experience in effectively managing budgets
  • Good understanding of social media platforms, DSPs, music platforms and best approach to maximise opportunities
  • Ability to use & understand industry and consumer facing data analytics to inform decisions
  • Knowledge of current music and industry trends
  • Proficient across Word, Excel, PowerPoint, Google Doc and Sheets
  • Preferably proficient with design applications & software such as Adobe Suite, Capcut & Canva

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