Lead Website Content Manager

Job Description

At Aberdeen, our ambition is to be the UK's leading Wealth & Investments group.

Strengthening talent and culture is one of our strategic priorities. We strive to make Aberdeen a great place to work so that we can attract and retain the industry's best talent.

Our people put our stakeholders at the heart of everything they do by helping us to make a positive difference to the lives of our clients, customers, colleagues, shareholders, and society.

We are focused on growing our direct and advised wealth platforms and repositioning our specialist asset management business to meet client demand. We are committed to providing excellent client service, supported by leading technology and talent.

Aberdeen comprises three businesses, interactive investor (ii), Investments, and Adviser, each of which focuses on meeting and adapting to our clients' evolving needs:

• interactive investor, the UK's second largest direct-to-consumer investment platform, enables individuals in the UK to plan, save, and invest in the way that works for them.

• Our Adviser business provides financial planning solutions and technology for UK financial advisers, enabling them to create value for their customers.

• Our Investments business is a specialist asset manager that focuses on areas where we have both strength and scale to capitalise on the key themes shaping the market, through either public markets or alternative asset classes.
   

About the department
 

The Adviser business at Aberdeen provides support, expertise, and technology for financial advisers in the UK, enabling them to create value for their businesses and clients. This team is committed to a product operating model that empowers teams to be autonomous and accountable, fostering innovation from concept to delivery. We lead the design, discovery, and delivery of cutting-edge digital products and services for Financial Advice firms.

We're committed to a product operating model where teams are empowered, autonomous, and accountable, giving you the freedom to innovate and own solutions from concept to delivery.

Join a forward-thinking team at the heart of Aberdeen's Adviser business, where we lead the end-to-end design, discovery, and delivery of cutting-edge digital products and services for Financial Advice firms.

If you're passionate about delivering real impact, our focus on customer and business outcomes will give you the opportunity to make a tangible difference.
You'll be part of a team that values collaboration, autonomy, and a growth mindset, helping us stay at the forefront of the market as we design digital experiences that supercharge advice firms to delight their clients.

About the role
 

Reporting to the Product Manager, the Lead Content Manager will focus on ensuring the delivery of content and experiences that support marketing initiatives, product launches, and service support.  This includes creating, publishing, measuring and maintaining content that helps advisers and customers engage with our platforms and products effectively. There will be close collaboration with marketing, product and customer service teams as well as working within a multidisciplinary team who will collaborate to deliver on shared objectives.
 

Key Responsibilities

• Supporting delivery of the product vision and strategy as set out by the Product Manager, ensuring appropriate processes are followed throughout the production cycle.

• Creating, maintaining, optimising, and retiring content using the Content Management System, ensuring our websites are accurate, up to date, and fully functional.

• Upholding digital standards, including managing website quality scores, identifying and resolving technical issues, and working with stakeholders to improve user journeys.

• Optimising for search—ensuring the website is optimised for both on-site and external search engines, and that the organisation's online presence remains strong.

• Managing a varied workload, from small copy changes to larger-scale projects, while working within SLAs and sprint cycles.

• Collaborating with UX/UI designers, content owners, and web developers to understand requirements and deliver effective solutions.

• Implementing and reporting on web analytics to monitor performance and make data-driven recommendations.

• Conducting content audits to ensure our websites contain the most relevant content, identifying gaps and opportunities for improvement.

• Collaborating as part of a multidisciplinary product team, including UX/UI design and web development.

• Participating in a culture of innovation and learning to help Aberdeen remain competitive and responsive to user and market needs, while staying aligned with industry changes and technological advancements.

• Researching and evaluating the effectiveness of existing pages using data and insights, working with UX and marketing colleagues to drive improvements.

• Mentoring and coaching members of the website team, supporting their professional growth and development.

• Championing curiosity and continuous learning—sharing methods, tools, and insights that elevate the whole team.
   

About the candidate

• Content Management Expertise: Proven experience using Content Management Systems (Sitecore XM preferred) to build, edit, publish, optimise and retire content.

• Digital marketing knowledge: Experience with technical SEO, website optimisation, accessibility and web analytics including use of tools like Site Improve, GA4, Google Tag Manager, Contentsquare etc.

• Keen attention to detail: Ensuring consistency and quality while delivering to a variety of deadlines for multiple stakeholders across the business – while following applicable processes.

• Effective organiser: Strong organisational skills with ability to plan and manage multiple tasks and be flexible and responsive to change

• User-centered advocate: Passionate about integrating user research, data and feedback into the product development process.

• Collaborative Partner: Experience working in content management, partnering closely with design, engineering, and data teams to deliver high quality digital experiences as well as mentoring/coaching others in development.

• Data led: Experience utilising insight from across analytics, user feedback and business data to derive actions; able to explain reporting with relevant context to stakeholders.
   

We are proud to be a Disability Confident Committed employer. If you have a disability and would like to apply to one of our UK roles under the Disability Confident Scheme, please notify us by completing the relevant section in our candidate questionnaire. One of our team will reach out to support you through your application process.
 

Our benefits

There's more to working life than coming home with a good salary. We have an environment where you can learn, get involved and be supported.

When you join us, your reward will be one of the best around. This includes 40 days' annual leave, a 16% employer pension contribution, a discretionary performance-based bonus (where applicable), private healthcare and a range of flexible benefits – including gym discounts, season ticket loans and access to an employee discount portal. You can read more about our benefits here.

Our business

Enabling our clients to be better investors drives everything we do. Our business is structured around three distinct areas – our vectors of growth – focused on our clients' changing needs. You can find out more about what we do here.

An inclusive way of working

Whatever way you like to work, if you have the talent and commitment to join our team, we'd like to hear from you.

At Aberdeen we've adopted a 'blended working' approach. This approach combines the benefits of face-to-face collaboration, coaching and connecting in our offices with the flexibility of working from home. It enables colleagues to find a balance that works for their roles, their teams, our clients and our business.

An inclusive culture, where diverse perspectives drive our actions, is at the core of who we are and what we do. If you need assistance with your application, or a reasonable adjustment to your interview arrangements – for example, because you are neurodivergent, or have a physical, sensory, cognitive, mental, visible or invisible disability – please let us know and we'll be happy to help.

We're committed to providing an inclusive workplace where all forms of difference are valued and which is free from any form of unfair or unlawful treatment.  We define diversity in its broadest sense – this includes but is not limited to our diversity of educational and professional backgrounds, experience, cognitive and neurodiversity, age, gender, gender identity, sexual orientation, disability, religion or belief and ethnicity and geographical provenance.  We support a culture that values meritocracy, fairness and transparency and welcomes enquiries from everyone.If you need assistance or an adjustment due to a disability please let us know as part of your application and we will assist.

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