Website Optimisation Manager
1 day ago
Since launching the world's first portable wood-pellet pizza oven in 2012, Ooni has grown into an award-winning, multinational company with a product range loved by pizza makers all over the globe. Our mission has always been to design innovative products that spark joy in our customers, and whilst we're incredibly proud of what we've accomplished so far - we're only just getting started.
About the Role
We are seeking a highly analytical Website Optimisation Manager to lead our conversion rate optimisation strategy. In this role, you'll combine data driven insights, behavioral analysis, and experimentation to improve user experience and maximise conversion rates across our websites. You will be responsible for developing, driving and executing our A/B testing roadmap, as well as identifying areas to improve customer experience via onsite optimisations.
Responsibilities
- Own the CRO strategy and testing roadmap to drive measurable improvements in conversion and revenue.
- Plan, execute, and analyse A/B and multivariate tests across key website pages, landing pages, and user journeys.
- Identify and prioritize optimisation opportunities through user research, analytics, and heatmaps.
- Use data to uncover friction points in the customer journey and propose actionable solutions.
- Maintain a continuous cycle of hypothesis generation, testing, analysis, and iteration.
- Report results and insights to stakeholders, translating complex data into clear recommendations.
- Stay informed on best practices and emerging trends in CRO, UX, and digital analytics.
- Own relationship with external A/B testing supplier and agency
Skills & Qualifications
- Bachelor's degree in Marketing, Data Analytics, Business, or related field.
- 3–5 years of experience in CRO, digital analytics, or website optimisation.
- Strong understanding of A/B testing tools (e.g., Optimizely, AB Tasty)
- Proficiency in analytics platforms such as GA4, Mixpanel, or Adobe Analytics.
- Experience with qualitative tools for behavioral insights (e.g. Contentsquare)
- Working knowledge of HTML/CSS/JavaScript preferred.
- Exceptional analytical, problem-solving, and communication skills.
- Strategic mindset with strong attention to detail and a test-and-learn mentality.
Why Ooni?
When you join one of our global teams, you're joining a dedicated group of do-ers who value Kindness, Passion, Innovation, Ambition and Rigor above all else. We live, work and play by these values and are proud of what we've built here. As a member of our team, you will also receive the following:
- £1000 to spend on Ooni products each year, plus 50% discount on any other Ooni stuff
- £500 every year to spend on your passion – whatever that may be
- 35 days of paid time off per year, plus an additional 5 week sabbatical when you've been here for 5 years
- Work for an employer that cares about your wellbeing We've got an employee assistance programme which includes on demand coaching and therapy sessions
- We're all about giving back. That's why we offer five paid days to volunteer each year.
- Oh and great pizza every single day if you want it. We have our products set up in each of our offices and will teach you how to make pizza like a pro during onboarding.
Having a fantastic culture is really important to all of us at Ooni. We work hard to make it diverse and inclusive, and want everyone to have access to the same opportunities. If you would like this advert in a different format or need an alternative method of applying, please let us know. You can email us
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