Digital Marketing Manager

2 weeks ago

Southern Green England, United Kingdom MAXICA CONSULTING Full time £60,000 - £70,000 per year

The Digital Marketing Manager's role will be both strategic and hands-on. combining content strategy, campaign management, analytics, and collaboration.

They will be the primary mechanism for lead generation and digital brand building.

Responsibilities
Digital Strategy and Planning

  • Develop and execute the digital marketing plan aligned with Maxica's business objectives, with the primary focus on lead generation, brand visibility, and nurturing client relationships.
  • Define target audiences and buyer personas, focusing on key decision-makers (e.g., directors, CIO's CFOs, VP's, Head of) in relevant industries.
  • Plan content themes and campaigns based on business cycles, service launches, or seasonal trends relevant to B2B consulting.

Website Management and Optimisation

  • Oversee the company website as the core marketing asset, ensuring it communicates value propositions clearly.
  • Manage SEO and content optimisation, including keyword research, on-page optimisation, and technical SEO health checks.
  • Track website performance using Google Analytics / GA4, Search Console, and conversion tracking (e.g., form submissions, downloads, or bookings).
  • Implement lead capture mechanisms, smart forms, gated content, and automated email responses via Zoho CRM and / or Zoho Marketing Automation tools.

LinkedIn Marketing and Community Building

  • Manage the company's LinkedIn page, schedule posts, share insights, case studies, and thought leadership.
  • Build the personal brands of senior consultants or partners by coaching them on how to post effectively and engage with prospects.
  • Run LinkedIn Ads campaigns targeting specific industries, job roles, or company sizes.
  • Monitor engagement metrics (impressions, clicks, followers, connection growth) and refine messaging accordingly.

Content Creation and Campaign Management

  • Create and coordinate B2B-focused content, knowledge articles, whitepapers, webinars, and case studies that demonstrate expertise.
  • Develop campaigns around core consulting services, integrating email, LinkedIn, and website landing pages.
  • Use Zoho Marketing Automation for lead nurturing workflows, follow-ups, and newsletter distribution.

Analytics and Performance Reporting

  • Establish a measurement framework, track KPIs like lead volume, cost per lead, engagement rate, and conversion rate.
  • Prepare monthly marketing performance reports for inclusion in the MI report, summarising insights, performance and recommended actions.
  • Use data to continually refine campaigns, landing pages, and audience targeting for better ROI.

Collaboration and Business Development Support

  • Work closely with Executive Partners and Leadership team to align marketing with client acquisition goals.
  • Provide marketing collateral and sales enablement support, such as slide decks, brochures, and client case studies.
  • Support client retention through ongoing communication campaigns, success stories, and updates.

Brand and Reputation Management

  • Ensure brand consistency across all digital touchpoints (tone, visuals, and messaging).
  • Manage testimonials, reviews, and thought leadership visibility.
  • Monitor competitors and industry trends to identify emerging opportunities and positioning shifts.

Contract Details

  • Initial 6 month contract
  • Part-time flexible, 2 to 3 days per week.
  • £300-£350 day rate

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