Chief Marketing Officer

Who We Are
We are a rapidly growing, B Corp-certified Corporate Services Group, led by a visionary founder and CEO. Committed to the highest standards of social and environmental performance, accountability, and transparency, we create sustainable value for our clients, employees, and the wider community.

With a customer base exceeding 500,000 and consistent year-on-year growth of 20%, we are redefining the business services landscape. From company formation and legal support to accountancy services and virtual offices, we provide end-to-end solutions that enable businesses to start, scale, and succeed. Profitable, innovative, and relentlessly client-focused, we are on a mission to support modern businesses with purpose and impact.

We are looking for talented, motivated individuals who are inspired to contribute to a purpose-driven, high-performing organisation.

Job Summary
Reporting to the CEO, the Chief Marketing Officer (CMO) will lead the development and execution of a comprehensive, multi-channel marketing strategy aligned with the company's growth objectives. You will drive demand generation, brand awareness, and market share through innovative campaigns and strategic leadership.

A proven leader with deep expertise across digital and e-commerce marketing, you will guide and mentor a high-performing team while owning the marketing budget, KPIs, and ROI reporting. This role requires a balance of strategic vision and hands-on execution, seamlessly adapting between start-up agility and long-term brand building.

What You'll Own & Lead

• Plan out and manage the brand and digital marketing activities of all of the Group's websites
• Overall responsibility of the growth and output of all digital marketing for all of the Group's websites. This includes, but is not limited to, Paid Media, SEO, Email Marketing, Digital PR, Affiliate Marketing, Retention Marketing, Social Media, Video and brand marketing.
• Lead the inhouse Marketing team
• Develop a compelling and differentiated brand story for each brand and translate these into a vision that can be executed across channels.
• Develop and execute a full funnel marketing strategy that builds brand equity, brings in new customers and deepens loyalty with existing customers.
• Develop and execute brand, PR and product campaigns, deployed across all key markets and relevant channels, ensuring KPI's are set, achieved and reported on.
• Manage the relationship and performance of any external marketing agencies engaged by the company. Where necessary, help in the procurement and assessment of new external partners.
• Own the reporting of all digital marketing activity and report back on performance/completed work to the CEO on a weekly, monthly and quarterly basis.
• Identify and implement synergies across the group brands to cross sell and upsell products to the SME and Corporate markets
• Research and develop new digital growth areas outside those already being run by the company and present opportunities to senior management.
• Ensure all online marketing activity is in-line with the company's brand guidelines and adheres to all legal requirements.

What You Bring To The Table

• A commercially driven mindset with the ability to thrive in fast-paced environments, managing both short-term deliverables and long-term strategic goals.
• Strategic thinker with a strong execution focus — able to turn insight into measurable marketing performance.
• Experience in professional services marketing (legal, finance, or related BSQ Group specialisms) is advantageous.
• Skilled in customer persona development to inform targeted and effective marketing strategies.
• Exceptional written and verbal communication skills, with a strong grasp of the English language.
• A proactive, positive, and resilient attitude, with a commitment to continuous improvement and professional excellence.
• Highly analytical, with expertise in using CRM and CMS platforms, Google Analytics, and data-driven reporting to extract insights, optimise campaign performance, and maximise marketing ROI

Who You'll Be Working With
You'll be surrounded by passionate, talented changemakers with big ambitions—not just for our business but for our world. Our teams are based remotely and on-site in London and Glasgow, and you'll be the critical cultural connector between them all. We're a company striving for best-in-class service through empathy, integrity, and innovation—and we want you to be the voice and leader who helps us get there.

Equal Opportunities
1st Formations is an equal opportunity employer and is committed to creating a diverse and inclusive workplace. We consider all applicants for employment without regard to race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, criminal history, disability, or gender identity. We encourage individuals from all backgrounds to apply. If you have a disability or special need that requires accommodation, please let us know.