Senior Account Director

Job title: Senior Account Director
Reporting to: Group Account Director
Contract type: Perm
Location: Shoreditch, London (3 days in the office, 2 days WFH)
Salary: £60K - £69K (DOE) 

About us

Seen Connects is a leading influencer marketing agency established in 2016 and driven by a purpose to create cultural relevance and meaningful impact for our clients, through the power of human connection. The primary services we offer are brand and social strategy, organic influencer campaigns, influencer-led paid social and social media management.

We are part of Captivate Group and within this we have three sister agencies; Seen Presents, Seen Studios and Stir.

About the role

We're looking for a dynamic, commercially minded and strategically sharp Senior Account Director to lead key client relationships and drive excellence across our campaigns and teams.

You'll be responsible for the growth, success and retention of major accounts, ensuring every piece of work delivered meets the highest creative and commercial standards. You'll inspire teams, build trusted partnerships with senior clients, and represent the agency externally: from leading pitches and panels to driving thought leadership within the industry.

This role demands a confident communicator and leader with exceptional relationship-building skills, strong financial acumen, and the ability to turn strategic thinking into impactful action.

Key Responsibilities

Client Leadership & Relationship Building
- Lead strategic relationships across key accounts, ensuring client satisfaction, retention and growth.
- Build trusted partnerships with senior stakeholders, industry peers and potential new clients.
- Proactively identify and pursue opportunities for account growth and cross-agency
collaboration.

Strategic Thinking & Campaign Excellence
- Provide clear, strategic direction across accounts - ensuring all work aligns with client
objectives and delivers measurable results.
- Partner with Strategy and Data teams to deliver insights-led recommendations that
strengthen creative and commercial performance.

- Foster and nurture a team that thinks ahead of industry and cultural trends, applying this knowledge to inform strategic client guidance.

Communication & Presentation
- Champion excellence in all written and verbal communication across your team.
- Ensure all client-facing materials - from presentations and pitches to campaign recaps
meet company standards.
- Act as a confident, persuasive and inspiring presenter, able to engage audiences across new business, client meetings and public speaking opportunities.
- Support the leadership team with thought-led content, including articles, panels and events.

Commercial & Business Development
- Lead on account financial management, including forecasting, budgeting and profitability tracking.
- Identify and convert opportunities for upselling, cross-selling and new business.
- Present compelling business cases and proposals that drive agency revenue growth.
- Collaborate with senior leadership to deliver annual revenue and margin targets across client portfolios.

Reporting, Insights & Performance 

- Partner with Data and Strategy teams to analyse performance metrics and provide
actionable insights for future account growth.
- Evaluate client satisfaction and identify areas for improvement or innovation.
- Champion a culture of evidence-based decision-making across accounts and teams.

Team Leadership & People Development Lead

- Inspire and develop a high-performing team of account and campaign managers.
- Provide clear direction, mentorship, and growth pathways for all direct reports.
- Manage workload allocation, capacity planning and performance reviews.
- Handle challenging conversations with professionalism, fairness and empathy.
- Foster a collaborative, inclusive and supportive team culture where everyone thrives.

Collaboration & Internal Leadership
- Work closely with cross-departmental leads to ensure seamless delivery.
- Champion cross-agency collaboration across Captivate Group.
- Encourage open communication, collaboration and knowledge-sharing across teams.

What We're Looking For:

- Proven experience as a Senior Account Director (or equivalent) within an agency
environment.
- Exceptional communication, presentation and relationship-building skills.
- Strong commercial and financial acumen; experienced in budget management, forecasting and profitability.
- Strong strategic thinker, able to translate client objectives into actionable, measurable plans.
- Skilled in people management - able to mentor, motivate and lead by example.
- Calm under pressure, solutions-focused and able to manage multiple complex projects.
- A champion for collaboration, culture and quality across every touchpoint.
- Willingness to participate in training, awards judging, speaker opportunities and thought
leadership initiatives to represent the agency externally.
- Demonstration of a proactive approach to personal & professional development.
- Embrace feedback, coaching and development opportunities to enhance leadership, strategy and commercial skills.

The Interview Process:

1. If you are successful, we will invite you to join a 30 minute virtual call for us to get to know you better and for us to tell you more about the role and agency, and answer any initial questions. 

2. If we think you'd be a great fit, we will then invite you to do a task relevant to the role you've applied for, which we wouldn't expect to take more than one hour. 

A final decision will be made following this. 

Benefits:

 Salary reflective of your experience and in line with internal benchmarks

 Hybrid working, working from our Shoreditch HQ on Tuesdays, Wednesdays and Thursdays and from home on Mondays and Fridays.  

 Core Hours of 10:00 - 17:00 with the flexibility to start anytime between 08:00 - 10:00 and finish between 17:00 - 19:00.

Summer Fridays - a 3pm finish on Fridays in July and August

24 days of annual leave, increasing to 25 after one year and 26 after two years of service 

 3 personal days a year which are days that you can take to give yourself a break and support your wellness and mental health.

 A £100 voucher to spend on something to support your wellbeing

Work from anywhere for up to one month each year, as long as you can work on UK timezones and have a strong internet connection 

Snacks and drinks in the office, and free lunch provided when we have lunch and learns

 Vouchers for Above and Beyond Award winners in our monthly company meeting, and a chance to make your wishes come true with a £1000 prize going to a randomly selected winner in our lottery of wishes each quarter that we hit our targets

Private healthcare cover and life insurance

 Cycle to work scheme and annual season ticket loan available

Regular team and company socials

At Connects we are committed to providing an inclusive environment where everyone feels seen, heard and celebrated. We welcome applications from everyone. If you are invited to an interview, please let us know if there are any reasonable adjustments we can make to best accommodate your needs.