PR & Events Manager

2 weeks ago

London Area, United Kingdom 360 Talent Full time £40,000 - £80,000 per year

PR & Events Manager - Luxury Womenswear Brand - London

About:

We are partnered with a Global Luxury Womenswear brand renowned for their refined Tailoring & Ready-to-Wear, dedicated to bespoke craftsmanship and timeless elegance. We are looking for a PR & Events Manager to join them during a pivotal time to lead brand visibility, client engagement, and strategic initiatives. In this role, you will work closely with the Founder and should have the ability to manage a dynamic event, press, and celebrity relations landscape.

Responsibilities:

  • Develop and execute integrated PR, marketing, and event strategies aligned with brand vision.
  • Work closely with the founder, supporting and translating their vision into compelling campaigns and activations.
  • Liaise with external PR agencies & press representatives to maximize coverage /opportunities.
  • Cultivate and leverage a Rolodex of high-profile clients, celebrities, and media contacts in the UK, US, and globally.
  • Plan, coordinate, and oversee in-store events, trunk shows & high-profile public appearances.
  • Handle press relations, including dressing celebrities and liaising with profile publications such as CN, NYT, Telegraph, Times, and other elite outlets.
  • Manage media outreach, including mailers, press releases, and press previews.
  • Oversee budgets for PR campaigns, events, and activations, with the ability to predict and aggregate costs effectively.
  • Ensure successful execution of brand activations, including celebrity dressing and influencer collaborations.
  • Provide detailed reports & analysis on PR and marketing effectiveness to founder and COO.
  • Travel for events - local, international, or both is essential.

Qualities:

  • Strong background in luxury PR, marketing, or brand management, preferably in fashion or tailoring.
  • Extensive media connections and experience working with high-profile publications and outlets (CN, NYT, Telegraph, Times, HNWI profile publications).
  • Demonstrable experience with celebrity dressing, talent sourcing, and influencer collaborations.
  • Proven ability to execute a brand vision across multiple channels, from press and events to digital marketing.
  • Strong organizational skills, able to manage multiple projects and budgets simultaneously.
  • Knowledge of UK and US media landscapes with extensive contacts highly desirable.
  • Ability to predict costs, manage budgets, and negotiate with agencies or vendors.
  • Exceptional planning skills for future events, activations, and campaigns.
  • Flexibility and confidence to lots of travel as required.
  • In-depth understanding of luxury fashion, celebrity culture, and high-net-worth client preferences, strong network of industry contacts, media, and influencers.
  • A strategic thinker with a creative mindset and an eye for detail.

360 Talent are a high-end retail recruitment firm providing strategic solutions to connect high calibre candidates with Fashion, Beauty and Lifestyle brands across global markets.

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