Marketing Manager

2 days ago

Colwyn Bay LL UY, United Kingdom National Zoological Society of Wales - Welsh Mountain Zoo Full time £33,000 per year

At the Welsh Mountain Zoo, everything we do is guided by Our Mission – to bring conservation to life. Our Marketing and Fundraising Manager plays a vital role in making this happen: inspiring more guests to visit, helping people connect with wildlife, and generating the revenue that supports our conservation, education, and animal care programmes.

This is a new and exciting role, leading the development of a marketing and fundraising team. Initially, you will be both strategist and hands-on deliverer: creating and running campaigns, managing digital channels, and shaping our fundraising approach. Over time, you will build and lead a small team (including a part-time fundraiser) to grow revenue and share our conservation story more widely.

Key responsibilities:

  • Deliver creative marketing campaigns across digital and print to drive visits, income, and awareness.
  • Manage digital platforms (website, SEO, social media, email, paid ads) and produce engaging content.
  • Lead fundraising activity, including grant applications, corporate partnerships, giving campaigns, and Gift Aid.
  • Build strong partnerships in tourism, PR, and the local community to expand reach.
  • Track performance, manage budgets, and report to the leadership team and Board.

What you'll bring:

  • Proven experience in marketing and/or fundraising with a track record of revenue growth.
  • A marketing or business-related degree.
  • A professional marketing qualification, e.g. CIM (desirable).
  • Full UK driving licence.
  • Strong digital skills (CMS, SEO, social media, email, advertising platforms).
  • Data literate and familiar with (CTR, CPC, CPA, ROAS) marketing metrics.
  • Knowledge of corporate, grant, giving, and legacy fundraising essentials.
  • Excellent copywriting, campaign planning, and project management skills.
  • Experience managing budgets, suppliers, and ideally a small team.
  • A passion for wildlife, conservation, and inspiring public support.

Benefits include:

Free zoo admission (for you and your family), free parking, uniform, staff discounts, training and development, employee wellbeing programme, company sick pay*, and pension scheme* (*after qualifying service).

Closing date: 09 November 2025

Click Apply to submit your CV and cover letter (max. 2 pages) outlining how you meet the "What you'll bring" requirements above along with you motivations to join our charity.

Join us and help bring conservation to life.

Job Types: Full-time, Permanent

Pay: £33,267.00 per year

Benefits:

  • Company pension
  • Discounted or free food
  • Employee discount
  • On-site parking
  • Sick pay
  • Store discount

Language:

  • Welsh (preferred)

Licence/Certification:

  • Driving Licence (required)

Work authorisation:

  • United Kingdom (required)

Work Location: In person

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