Head of Reputation Communications

1 week ago

London Area, United Kingdom VMA Group Full time £65,000 - £85,000 per year

Head of Reputation Communications

Exclusive opportunity for a Head of Reputation Communications to play a pivotal role in anticipating, managing, and mitigating reputational and communication risks for a global FMCG organisation.

Operating as a senior specialist within Corporate Affairs, this role identifies emerging issues, drives crisis preparedness and response, and safeguards both corporate and brand reputation. Highly cross-functional, it provides expert counsel to senior leaders on sensitive topics, public sentiment, and communication strategy.

Roles & responsibilities:

Reputational Risk Management

  • Advise on positioning and messaging for sensitive topics, ensuring alignment with brand and corporate priorities.
  • Partner with Legal, Marketing, HR, and Sustainability to assess potential issues and maintain a reputational risk register.
  • Monitor media, social sentiment, and emerging risks, setting up and managing relevant tools and dashboards (team support available)

Issues Preparedness

  • Develop and maintain issues-management playbooks, scenarios, and escalation processes.
  • Lead training and simulation exercises to embed a reputation-aware culture across the business.
  • Support governance and review of advertising and communication assets from a reputational perspective.

Crisis Response

  • Act as coordination lead during issues or crises, providing clear recommendations on actions and communications.
  • Shape crisis communication strategies and ensure consistent messaging across internal and external channels.
  • Conduct real-time monitoring, assess impact, and advise on recovery strategies.

Strategy, Policy & Insight

  • Provide expert counsel on sensitive topics, cultural trends, and societal shifts relevant to brand and corporate risk.
  • Draft and evolve communication policies and guidelines, partnering with teams to ensure organisation-wide adoption.
  • Deliver regular reputational landscape and risk insight reports to senior leadership and Global teams.

Cross-Functional Collaboration

  • Partner with External Communications on media strategy and reactive response.
  • Align with Public Affairs on issues involving political or regulatory dimensions.
  • Support Internal Communications on sensitive employee messaging and protocols for business continuity scenarios.
  • Work closely with brand, legal, scientific, HR and operational teams to ensure facts, actions and communications are aligned.

Skills & experience:

  • Significant experience in issues management, crisis communications, and reputational advisory.
  • Strong understanding of UK media, consumer sentiment, and digital/social media landscapes.
  • Exceptional written and verbal communication skills with the ability to distil complexity quickly.
  • Highly analytical with hands-on experience using social listening and monitoring tools.
  • Proven ability to influence and collaborate across a matrix organisation.
  • Composed, resilient, and decisive under pressure, with strong strategic judgement.
  • Experience in fast paced and reputation-sensitive sectors such as consumer goods or FMCG is preferred.

In return, we offer a comprehensive benefits plan to help you meet your health and wellness, financial and lifestyle needs:

  • Competitive salary
  • Performance bonus
  • Hybrid working (4 days in office, 1 from home)
  • Generous holiday allowance
  • Generous pension provision
  • Highly flexible working options
  • Wide range of other benefits

If you have the experience and are interested in discussing further, please get in touch ASAP with your current CV:

Due to a high volume of applicants, we are unable to respond to everyone. We will get in touch if you are successful in your application.

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