Marketing Executive

2 days ago

London, Greater London, United Kingdom Impact Beauty Group Full time £30,000 - £45,000 per year

Company Description

Impact Beauty Group specializes in bringing to market and accelerating beauty & wellness brands at retail. Our services include brand strategy, distribution, interim management, new product development (NPD), financial planning, and efficient resource allocation. We are committed to empowering our clients and their teams with innovative tools and strategies to drive growth. Impact Beauty Group thrives on creativity and collaboration, pushing the boundaries to ensure success in the dynamic beauty industry.

Role Description

This is a full-time hybrid role for a Marketing Executive based in Greater London, with the opportunity for work-from-home flexibility. The role is mainly focused on supporting the founder of Manifesto Nutrition - a brand incubated by Impact Beauty Group. We're looking for a
creative, analytical, ambitious Marketing Executive
who can help us build a standout brand. You'll play a hands-on role in content creation, growth ideas, email marketing, and small but mighty e-commerce tasks. This role is perfect for someone who is obsessed with beauty + wellness, loves storytelling, understands social algorithms, and is excited to grow in a fast-paced founder-led environment.

What You'll Do

Content & Social Media

  • Create, edit, and publish content across
    Instagram and TikTok
  • Design visuals using
    Canva
    (stories, posts, simple graphics, brand templates)
  • Plan & schedule content using
    Instagram planning tools
    (Later, Planoly, Meta Suite)
  • Stay on top of trends in beauty, wellness, TikTok, Reels, UGC, and cultural moments
  • Test and experiment with new formats, hooks, and storytelling angles

Email Marketing

  • Create simple, high-impact email campaigns and flows (Klaviyo / Shopify Email or similar)
  • Assist in writing copy for campaigns, promos, and product storytelling
  • Track performance and recommend optimizations

E-Commerce & Digital Tools

  • Make light updates to
    Shopify
    pages (product, homepage, images, copy)
  • Support with
    TikTok Shop
    listing uploads, product setup, and content linking
  • Use
    Figma
    occasionally for moodboards, wireframes, or simple layout tweaks (no advanced design required)

Creative Brand Growth

  • Develop scrappy, low-budget marketing ideas (guerrilla marketing, partnerships, micro-influencers)
  • Assist with influencer outreach and community engagement
  • Brainstorm ways to increase brand awareness and customer loyalty
  • Conduct light competitor and trend research

Analytics

  • Track engagement, reach, conversions, and identify top-performing content
  • Use learnings to refine creative strategy
  • Report insights weekly to the founder

Who You Are

  • A
    beauty & wellness enthusiast
    who understands the culture, trends, and community
  • Naturally
    creative AND analytical
    — you love making content
    and
    understanding why it performs
  • Skilled with:
  • Canva
  • Instagram planning & scheduling tools
  • Short-form video editing
    (CapCut, Adobe Express, etc.)
  • Email marketing tools
    (e.g., Klaviyo or similar)
  • Shopify
    (basic edits + product listings)
  • TikTok Shop
    setup & listings (ideal, not required)
  • Figma
    (basic familiarity)
  • Excellent at writing punchy copy for social + email
  • A resourceful problem-solver who thrives in scrappy, fast-paced environments
  • Ambitious, driven, and eager to grow with the brand
  • Bachelor's degree in Marketing, Business, or a related field is preferred.
  • Adaptability, attention to detail, and a results-driven mindset

Nice to Have

  • Experience managing influencer gifting or outreach
  • Knowledge of SEO basics
  • Comfort with basic photo/video production
  • A portfolio (even informal/personal) demonstrating your content style

Why Join Us

  • Work directly with the founder and help shape the brand from the ground up
  • Endless room for growth as the company scales
  • A creative environment where your ideas matter
  • Flexibility, trust, and the chance to build something meaningful
  • Be part of a beauty + wellness brand that's mission-driven and culturally relevant

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