Creative Lead

Hi, we're Phiture — the mobile growth consultancy working with the teams behind leading apps like Adobe, Headspace, and LEGO . We're setting the standard for growth in the brave new digital world, and we need great people to join our global team

WHAT TO EXPECT:

We're looking for a Creative Lead to shape the creative direction for some of the world's leading mobile apps. Reporting to our Creative Director, you'll guide a talented multidisciplinary team of designers, copywriters, and motion specialists to deliver high-impact, data-informed creative that drives app growth and engagement.

You'll balance hands-on creative work with leadership and strategy, setting the tone for quality, innovation, and client satisfaction. This is a role for someone who thrives on autonomy, can read a room, and knows how to translate business goals into creative impact. You'll be managing a small team from the start, so strong people leadership and mentoring skills are key.

If you're a conceptual thinker who combines creative craft with strategic understanding, and you enjoy guiding others while staying close to the work, you'll fit right in here.

WHAT YOU'LL DO:

• Lead and inspire a multidisciplinary team of designers, copywriters, and motion designers, ensuring creative excellence and effective execution across multiple service lines.
• Set the creative vision & strategy for mobile app marketing campaigns, aligning them closely with client goals to drive user acquisition and retention, including:
  • App Store Optimisation across the App Store and Play Store
  • User Acquisition on various channels including paid social marketing and Google App campaigns
  • In-app messages, push notifications, and email campaigns
  • Cultural localization of assets
  • Presenting approaches to clients of all stakeholder levels, including executive team
• Provide mentorship and guidance to your squad, fostering their growth and development while ensuring they have opportunities to showcase their creativity.
• Drive the adoption of AI workflows in your team, by showing how it can be an important part of a creative's toolbox, rather than a threat
• Cross-functional collaboration with Growth Leads, Account Managers, and other disciplines to ensure the creative team is set up for success on assigned projects and tasks
• Coordinate with Project Managers to ensure that workloads remain balanced and to incorporate innovative and scalable creative processes into your work
• Serve as a trusted advisor to clients, understanding their app's unique value proposition and target audience, and working closely with the client to deliver creative concepts which deliver impact for their business goals.
• Work closely with the Creative Leadership team to shape the overall direction and evolution of Phiture's creative offerings in the mobile app space.
• Oversee the creative development process for your portfolio of clients, balancing hands-on design work with strategic direction and project management.
• Lead brainstorming sessions and creative workshops to generate innovative ideas and concepts for mobile app marketing campaigns.
• Stay updated on emerging trends and technologies in mobile app marketing, share insights with the team, and incorporate innovative approaches into client campaigns.

WHAT YOU'LL NEED:

• Proven experience in a creative leadership role within a mobile/digital agency or similar environment.
• An ability to inspire and influence cross-functional teams and client stakeholders with strategically led creative
• Strong portfolio showcasing a diverse range of digital marketing campaigns and assets across multiple platforms and channels.
• Proficiency with Figma, including automation and components, and experience with other common Adobe Creative Cloud tools
• First experience with- and a strong interest in - AI tools and how they can bolster creative efforts
• Excellent English and client-facing communication skills, and the ability to sell your ideas both internally and externally
• Ability to work under pressure and among changing deadlines without compromising on the quality of work.
• Familiarity with using data-driven insights to optimize creative strategies and campaign performance.
• Curiosity and passion for innovation, staying abreast of emerging trends and technologies in mobile marketing and creative marketing in general.

We encourage all qualified individuals to apply, regardless of their age, gender identity, ethnicity, sexual orientation, disability status, or religion. We celebrate diversity and are excited about building teams that represent a variety of backgrounds, perspectives, and skills. All employment decisions are based on qualifications, merit, and business needs.