Sales / Commercial Manager

With over a century of trading history, this family-run organisation is a market leader in the design, manufacture, and supply B2B promotional products. Known for delivering high-quality, bespoke solutions, the company combines tradition with innovation to support businesses in their marketing and brand-building efforts. Based in Bristol, the team is passionate, collaborative, and committed to providing an exceptional customer experience. Employees benefit from a supportive environment, competitive remuneration, and strong long-term career prospects.

The Role

A Sales / Commercial Manager role to lead the business, develop growth strategies, and strengthen client and trade relationships. This is a pivotal leadership position with responsibility for driving both sales and marketing performance, enhancing internal processes, and overseeing day-to-day commercial operations.

Key Responsibilities:

• Develop and deliver sales and marketing strategies to drive growth across Direct and Trade channels.
• Track key KPIs and ROI, using market insights to refine campaigns and identify new opportunities.
• Build and nurture strong relationships with trade partners, agents, and distributors, while identifying new business prospects.
• Oversee communication between departments to ensure successful order delivery and customer satisfaction.
• Recruit and manage staff, including temporary teams during peak periods.
• Review and improve operational processes in production and customer service.
• Collaborate with directors, sales, and marketing teams to ensure consistent brand voice and annual campaign planning.
• Review product ranges, support new product development—particularly in-house manufactured items.
• Represent the brand at trade exhibitions and attend meetings as required.
• Manage the Bristol office and contribute hands-on support during high-volume periods.
• Monitor project costs and manage financial risk effectively.

The Candidate

We are seeking a dynamic and commercially driven B2B experienced sales manager, someone who is a results-driven leader with strong commercial awareness and the ability to manage both strategy and hands-on operations.

Skills & Experience Required:

• Proven sales management experience, including direct team leadership.
• Experience directing successful marketing campaigns, with strong digital knowledge.
• Strong commercial acumen in pricing, margin management, and volume analysis.
• Ability to work under pressure while maintaining high standards of quality and customer service.
• Excellent communication, motivation, negotiation, and relationship-building skills.
• Strong analytical skills, with good working knowledge of BI tools, Excel, and Access.
• Flexible, adaptable, and willing to be hands-on during busy seasons.
• Demonstrable leadership skills and the ability to work independently.

The package includes a competitive salary, sales bonus, pension plan, and private medical cover.

Contact:

Consultant: Rina Gokani or Shelley Velati

Email:

Tel: /

Reference: RGSV/99125

Candidate care:

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If your application is successful we will contact you to discuss the opportunity in more detail, within 48 hours of receiving your application.

Should you not hear from us within 3 working days please assume your application has been unsuccessful on this occasion. Please be advised that if unsuccessful for this role we may keep your details in our hold file, during which time you may be contacted for other suitable vacancies. If you do not want us to do this please call us to advise.

In the meantime, we would like to thank you for your interest in Cavendish Maine.