Brand Media Lead, EMEA

Job Description
Join the team redefining how the world experiences design
Hiya, g'day, mabuhay, kia ora, 你好, hallo, vítejte

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

Where And How You Can Work
The buzzing Canva London campus features several buildings around beautiful leafy Hoxton Square in Shoreditch. While our global headquarters is in Sydney, Australia, London is our HQ for Europe, with all kinds of teams based here, plus event spaces to gather our team and communities.

You'll experience a warm welcome from our Vibe team at front of house, amazing home cooked food from our Head Chef and a variety of workspaces to hang out with your team mates or get solo work done. That said, we trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals and so you have choice in where and how you work.

About The Team
Canva's Brand Media team, as part of the Global Brand & Product Marketing Center of Excellence within the Marketing Org, has the big mission to build the most loved brand in the world through world-class creative activations and brand marketing campaigns Our team's success is based on shaping how we reach and communicate with our current & potential customers in order to drive awareness & consideration of the brand and attract high-value customers to Canva.

About The Role
We're looking for a Brand Media Lead, EMEA to join the team and work closely with EMEA Marketing, Creative, Performance Marketing, Data & Analytics, and a variety of other cross-functional teams. You'll thrive in a fast-moving, fluid environment, and be passionate about shaping user-centric experiences, communications, and working with diverse groups of people across the organisation.

Reporting to the Global Head of Brand Media, you'll be responsible for overseeing all brand media efforts for the UK, France, Italy, and Spain, including management of local media agency teams.

What You'd Be Doing In This Role
As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.

• Collaborate with Global Head of Brand Media to manage our media agency of record
• Work with cross-functional teams to ensure cohesive media strategies with an emphasis on optimizing for media efficiency, creative execution, local relevance and campaign objectives

• Lead campaigns from development of communication strategy through campaign execution and reporting

• Areas of focus include communication planning, media mix development, media planning, performance measurement, budget management, online tracking, buy evaluation, and optimization

• Passion for understanding the various consumer segments by market and their media behaviors is essential

• Foster an environment for cross-departmental collaboration by working effectively with EMEA Marketing, Creative, Finance, Performance Marketing, and Comms & PR teams

• Drive communication to ensure campaign execution and performance information is passed to the right stakeholders in a timely manner
• Stay abreast of new media trends and emerging channels. Identify and prioritize innovation opportunities and bring fresh, creative thinking to ensure Canva is leveraging media in the most surprising and provocative ways

You're probably a match if you have

• Proven experience at interactive, advertising or marketing agencies and/or experience managing media buying for a brand — preferably in the consumer internet space in design, entertainment, technology, or lifestyle brands
• Ability to lead plan development from beginning to end with little oversight. Must be able to think holistically but also ensure the details are thought through
• In-depth knowledge of the efficacy of all media channels, with a proven track record in offline media along with social & digital media
• Deep understanding of market trends and fluency with brand measurement metrics and analytics
• Experience in managing media programs across the Europe and evaluating strategic media partners
• Ability to lead, influence and work across organizational boundaries with a track record of building excellent relationships with a broad range of peers and executives across global markets

What's in it for you?
Achieving our crazy big goals motivates us to work hard - and we do - but you'll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a range of benefits to set you up for every success in and outside of work.

Here's a taste of what's on offer:

• Equity packages - we want our success to be yours too
• Inclusive parental leave policy that supports all parents & carers
• An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
• Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally

Check out for more info.

Other Stuff To Know
We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.

We celebrate all types of skills and backgrounds at Canva so even if you don't feel like your skills quite match what's listed above - we still want to hear from you

Please note that interviews are conducted virtually.