Chief Marketing Officer

Chief Marketing Officer (Fractional CMO 1 Day a Week) – LoveMy Style UK

Location: Hybrid – London & remote

Reports to: CEO, LoveMy UK / LoveMy Growth & Exit

Compensation: Competitive base + equity stake + performance bonus

Contract: Full-time, leadership role

About LoveMy

LoveMy is the world's first global federation of SME consulting — built to give small and medium businesses access to the same strategic firepower that Fortune 500s and multinationals enjoy.

Through our asset-light, equity-aligned model, we combine:

• The best fractional C-Suite talent in the world.

• A live data and valuation platform powered by AI.

• A transactional marketplace for SMEs, consultants, and investors.

LoveMy Style is our fashion vertical — dedicated to independent brands, designers, and retailers across the UK. Our mission is to empower them with world-class marketing expertise, growth strategy, and investment readiness.

Visit to learn more.

The Role

We're looking for a visionary Chief Marketing Officer (CMO) to lead LoveMy Style UK and drive two intertwined missions:

1. Fashion Network Growth: Build and scale the LoveMy marketing professional network in fashion — curating the UK's top freelance CMOs, brand directors, digital marketers, PR experts, and growth strategists under the LoveMy federation model.

2. LoveMy Growth & Exit Marketing: Shape and execute the marketing strategy for LoveMy's UK business, aligning with the global growth and exit roadmap. You will ensure the LoveMy brand becomes iconic, attracting SMEs, consultants, and investors alike.

Key Responsibilities

Network Leadership – LoveMy Style UK

• Recruit, onboard, and mentor a cohort of marketing experts and consultants specialising in fashion, retail, e-commerce, and luxury.

• Build sub-brands under LoveMy Style (e.g., LoveMy Fashion Marketing, LoveMy PR, LoveMy E-commerce) with clear positioning and service offerings.

• Drive community engagement across the network — ensuring consultants feel part of a shared mission and SMEs feel supported.

Strategic Marketing Execution – LoveMy Growth

• Design and deliver integrated campaigns to acquire SMEs as clients:

• Targeted digital campaigns (LinkedIn, Instagram, TikTok).

• Guerrilla and PR activations that punch above our budget.

• Strategic partnerships with trade shows (Scoop, Pure London, Spring/Autumn Fair).

• Position LoveMy as the #1 choice for SME fashion founders seeking marketing guidance, growth capital, or exit readiness.

• Deliver LoveMy's brand voice: bold, human, expert-led, and disruptive.

Growth & Exit Strategy – Global HQ Alignment

• Partner with the Group CMO and CEO to drive LoveMy's UK growth targets: revenue, SME onboarding, and investor engagement.

• Create marketing assets that support investor pitches, global expansion, and eventual exit/IPO readiness.

• Ensure consistent messaging across LoveMy Style UK and the wider LoveMy Group Global brand.

About You

• Senior marketing leader with 10+ years' experience in fashion, retail, or creative industries.

• Track record of building brand communities and leading marketing teams/agencies.

• Comfortable operating in a startup environment: hands-on, resourceful, guerrilla when needed.

• Data-driven and creative: able to blend commercial KPIs with daring campaigns.

• Excited by LoveMy's mission: democratising access to strategy, empowering SMEs, building something bigger than yourself.

• Bonus: Experience in fashion tech, SaaS, or consultancy environments.

What We Offer

£2000 a month for 1 day per week & 8% EMI Share Option

• A leadership role in the most ambitious SME consulting federation in the world.

• Equity participation and performance bonuses aligned to UK growth and global exit strategy.

• The chance to lead the marketing revolution for fashion SMEs — blending human expertise and AI technology.

• A global stage: collaborate with LoveMy CEOs and consultants in 40+ territories.

• The ability to build your own marketing legacy under the LoveMy banner.

"LoveMy Style UK: Where the best marketers in fashion unite to empower the businesses of tomorrow."