Flagship & Community Store Manager

Flagship & Community Store Manager – Soho & Dray Walk, East London

As the
Flagship & Community Store Manager

at Peachy Den, you are the heartbeat of our physical retail operation, leading the teams across
two locations

; our forthcoming flagship in Soho and our community store in Dray Walk, East London.

You will deliver exceptional customer experiences, uphold both spaces as inspiring, well-run environments, and ensure consistency in brand standards across locations. Reporting to the Head of Operations & Commercial Strategy, you will oversee all aspects of each store's performance, team development, daily operations, and in-store activations.

Responsibilities:

Sales & Performance

• Take full ownership of the stores' sales results, ensuring targets are consistently met and exceeded.
• Lead the team to deliver measurable results, fostering a culture of accountability and performance.
• Monitor KPI trends and identify opportunities to maximise revenue
• Analyse store performance, share insights with HQ, and implement improvements to drive both short-term results and long-term growth.

Leadership & Team Management

• Lead, motivate, and develop retail teams across both locations to support sales and service excellence.
• Directly line-manage two Store Leads, supporting their development, performance, and leadership of their teams.
• Conduct 1:1s, coaching, and performance reviews, monitoring staff contribution to sales and KPI targets.
• Oversee recruitment, onboarding, and ongoing training of Sales Assistants and Keyholders.
• Foster a positive, inclusive, values-led culture that drives engagement and results.

Operations & Administration

• Ensure daily operational procedures are completed efficiently to support smooth trading.
• Oversee till reconciliation, cash handling, and reporting to maintain accuracy and support KPI tracking.
• Manage scheduling and labour allocation in line with expected footfall and sales targets.
• Maintain Health & Safety and security protocols, ensuring uninterrupted trading and staff safety.

Stock Management & Visual Merchandising

• Maintain brand-standard merchandising to support sales and enhance the customer experience.
• Oversee stock levels, restocking, and faulty stock procedures to ensure product availability and minimise loss.
• Conduct regular stock checks and maintain organised stockrooms to support smooth operations and maximise sales.

Customer Service & Brand Experience

• Lead by example on the shop floor, delivering exceptional service that drives loyalty and conversion.
• Gather customer insights and share with HQ to inform product, merchandising, and sales strategies.
• Champion the Peachy Den ethos in every interaction, enhancing both customer experience and sales potential.

Events, Activations & Reporting

• Partner with HQ to plan in-store events and activations that drive footfall and revenue.
• Provide feedback on event performance and in-store trends, implementing actionable improvements.
• Prepare weekly summaries of store performance, including key insights on staff, customers, and sales trends.

Requirements:

• 3+ years' experience

in retail management, ideally in a premium, fashion, or multi-site environment
- Proven track record of
driving sales performance

and achieving commercial targets
- Strong leadership skills with experience
managing, coaching, and developing teams
- Excellent communication skills and confidence managing
cross-location handovers
- Highly organised, with the ability to
prioritise across two stores

and manage shifting demands
- Strong understanding of
store operations

, including cash handling, rotas, H&S, and security procedures
- Experience in
visual merchandising

and maintaining brand presentation standards
- Comfortable analysing
retail KPIs

(footfall, conversion, ATV, UPT) and turning insights into action
- Confident handling
customer escalations

and delivering premium-level service
- Proactive problem solver with a hands-on, can-do attitude
- Reliable and punctual, with strong time management and attention to detail
- Flexibility to work
weekends, evenings, and events

as required
- Ability to build strong relationships with HQ teams, customers, and the wider community
- Strong understanding of
Peachy Den's brand principles, tone of voice, and community-led ethos

, with the ability to embody and champion these in-store
- Desirable:

Experience managing or working during
new store openings

, including launch planning and operational setup

Benefits:

• 20 days annual holiday

plus bank holidays, for a total of 28 days off per year. (If you work a bank holiday, you'll receive an alternative day off.)
- Flexible rolling schedule:

Enjoy a balanced rota with predictable time off, including at least one full weekend off every month, while still covering key trading periods.
- Generous clothing allowance
- 45% staff discount
- Auto-enrolment pension scheme

How to apply? Send your CV and a cover letter to