Shopper Marketing Manager

1 day ago

London, Greater London, United Kingdom Vertical Advantage Full time £90,000 - £120,000 per year

The Shopper Marketing Manager - eCommerce, will play a central role in delivering our FMCG Brand's commercial plans. You will be part of an integrated
Pureplay/D2C commercial team
that works together to deliver commercial targets. We are looking for an
eCommerce expert
to build and deliver plans working with a cross-functional team. You'll be accountable for building and engaging teams to drive demand off-site, working with marketing and performance teams. Additionally, you'll ensure we have a strong plan on ratings and reviews, capturing and leveraging customer feedback to strengthen conversion and address any issues in our proposition.

Key Responsibilities:

  • Build demand-generating plans off-site for key events and NPD, bringing together teams from across the business to deliver one integrated plan.
  • Lead the process to ensure the perfect launch of new SKUs and execution of key commercial events, working with creative, marketing, trading, and paid media teams to deliver against — and ideally ahead of — business case expectations.
  • Integrate commercial, creative, and marketing team requirements to deliver optimised PDPs and content experiences tailored for eCommerce.
  • Monitor competitive performance and industry best practices across Pureplay and D2C environments, keeping internal teams up to speed with the latest trends.
  • Support in digital advertising execution; while not directly accountable, you will work closely with paid media teams to ensure plans are integrated and commercially aligned.
  • Lead the strategy and execution for ratings / reviews, ensuring the brand has the strongest possible presence. This includes hands-on delivery and collaboration with the brand team to drive impactful consumer engagement.
  • Support A/B testing on-site to optimise merchandising and improve conversion rates.
  • Feed commercial priorities into social and CRM calendars, ensuring alignment with performance and growth objectives.

Requirements:

  • At least 5 years' experience working in an eCommerce role within a
    Pureplay or D2C environment
    , ideally with experience on a major digital marketplace. Experience in shopper / trade marketing is key with ideally exposure to Amazon;
  • Proven track record in setting and delivering performance plans, with the ability to optimise using data and insights.
  • Strong operational discipline and ability to manage complex projects across multiple stakeholders.
  • Entrepreneurial spirit and hands-on mentality; a motivated self-starter.
  • Critical and strategic thinker with strong problem-solving skills.
  • Experience in FMCG, Retail / D2C environments or hands on marketing agencies is likely to be the most ideal background;

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