Recruitment Marketing Manager

As part of our continued growth ambitions, we're looking for a Marketing Manager to drive our recruitment campaigns and activity for the group. The role focuses on attracting advisers and firms to join us, promoting our partnership as a great place to be. You'll do this by promoting a compelling adviser proposition and producing effective campaigns to generate quality leads.

This is a key role, helping to facilitate adviser recruitment into our Partnership and we are looking for someone bold and creative who can cut through the noise, push boundaries and lead the delivery of innovative, insight-driven, strategic campaigns. We are looking for someone adept at understanding complex market dynamics and behaviours with a strong track record in building high-impact go-to market strategies and driving acquisition

The benefits:

• Salary - up to £70,000
• Bonus scheme - on target bonus - 15%
• Pension scheme - contribute up to 5% of your salary and Openwork will match you and put in an extra 5%
• Critical illness cover
• Income protection - 1x salary
• Death in service - 4x salary
• 27 days holiday + bank holidays, with the opportunity to buy up to an additional 10 days
• A range of other flexible benefits to include private medical insurance, dental insurance and much more.
  
  

 
Key Accountabilities:
 
Planning, managing and implementing recruitment campaigns that share our Adviser Value Proposition into the wider market bringing deep industry knowledge and data driven thinking together with a passion for identifying top talent whilst elevating our brand in a competitive hiring landscape.

• Supporting the group recruitment teams on their deliverables and gaining the relevant information to deliver their recruitment campaigns
• Reporting the outcome of each campaign on a regular basis to evidence the success of your efforts.
• Regular review the overall outcome of each campaign and make recommendations to improve results based on data
• Alongside our Recruitment team, host and participate in events to attract potential advisers and firms to our network
• Working alongside our Digital Marketing Manager to enrich our adviser careers page and social media accounts with multimedia and adviser testimonials
• Identify opportunities and find innovative ways and places to share our story 

What will you need to succeed?

• Demonstrable Marketing experience – particularly with direct recruitment campaigns
• Direct Marketing and multi-channels including digital marketing experience essential
• The ability to understand data and communicate this in a clear and simple manner
• Strong experience in multi-channel CRM with ability to identify and scope new opportunities
• Knowledge of financial services essential
• Proven ability to articulate value propositions and build trust
• Experienced marketeer with strong communication skills with a high emphasis on productivity and output
• Skilled in collaborating with cross-functional teams ensuring alignment
• Ability to network and build strong relationships
• Positive, self-motivated individual capable of working autonomously, with a strong "can do" attitude
• Expert in campaign design and optimisation, enabling innovative approaches to outreach and recruitment marketing
• Creative skills to find innovative ways of attracting advisers to join our network

Why us?

We're a dynamic, fast paced, and growing business with huge ambition. This is all made possible by the brilliant people who are part of The Openwork Partnership family. We're investing heavily in our colleagues, continuously striving to give them the platform to develop personally and professionally and reach their full potential.

We're also very proud of our culture, as one of the Best 100 Large Companies to work for in 2022. The Openwork Partnership values, and respects individuality and we are committed to building an inclusive culture and environment which truly recognises and celebrates our colleague's individual differences and identities – just like our financial advice, for us, it's personal. We believe everyone can make a difference and your race, religion, disability, and gender will never be a barrier. At Openwork, we have a strong ethic of care for each other where you can balance a successful career with your commitments and interests outside of work. We believe that you will bring your best self to work if you are trusted to choose when, where and how you do it.

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