Head of Digital Activation

1 day ago

Greater Brighton and Hove Area, United Kingdom Talent Focus Executive Search and Consulting Full time

Head of Digital Activation

Are you a visionary digital leader who knows how to bring channels, teams, and ideas together into one powerful, integrated ecosystem? Our client is looking for a Head of Digital Activation to build and lead a best-in-class digital practice that elevates their brand, expands their reach, and delivers exceptional engagement across global audiences.

This is an opportunity to shape the entire digital landscape — from strategy to execution — and drive innovation across every touchpoint.

What You'll Lead

As the Head of Digital Activation, you will:

  • Build an
    industry-leading digital practice, unifying all current and future channels into one cohesive, high-performing system.
  • Develop a clear, data-driven digital strategy that defines the purpose, relevance, and role of each channel across every stage of the audience journey.
  • Lead, coach, and inspire a team of digital specialists to ensure continuous improvement, innovation, and excellence.
  • Partner with technology teams to optimise digital platforms including websites, social media channels, email platforms and App environments.
  • Own and evolve SEO strategy, including emerging areas such as zero-click engagement and AI-driven search.
  • Create strong internal briefing and planning processes to ensure clarity, consistency, and collaboration across campaigns.
  • Build a robust performance measurement framework, enabling accurate tracking, reporting, and insights across all channels.
  • Champion innovation, experiment with new approaches, and drive digital best practice across the organisation.

What You Bring

  • Proven experience leading high-performing cross-channel digital teams.
  • Outstanding people leadership — coaching, mentoring, and inspiring in a low-ego, collaborative environment.
  • Emotional intelligence and a grounded, steady approach that promotes trust, safety, and strong working relationships.
  • Deep expertise across digital channels: web, social, email, app ecosystems, and analytics.
  • Strong background in creating and executing integrated digital strategies.
  • Advanced understanding of modern SEO, including zero-click behaviour and AI-enhanced search.
  • Ability to design and implement digital planning and execution frameworks.
  • Highly data-savvy with experience building performance systems and turning insights into action.
  • Experience building internal briefing processes that align teams and ensure consistent campaign activation.
  • Passion for innovation and an evidence-based approach to evaluating new digital trends.
  • Ability to challenge and support channel owners to continuously evolve.
  • Background in events, exhibitions, or community-driven environments is a bonus.

The role requires a minimum of 3 days a week in our client's Brighton office.

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