Senior Sales Executive, Arts

The Arts & Entertainment division owns and runs some of the UK's biggest festivals and events, from Big Feastival, Taste of London, Hampton Court Palace Festival, Hyde Park Winter Wonderland and Glide at Battersea Power Station. We are looking for an experienced salesperson to join our team to sell brand activations and partnership packages for Big Feastival. Big Feastival is a family, food, drink, and music festival held on Alex James' Farm in The Cotswolds over the August Bank Holiday weekend, which attracts over 70,000 people over the 3 days.

The Senior Sales Executive will focus on maximizing revenue to meet or exceed targets for their assigned shows. They will be responsible for selling stands and brand activations for Big Feastival and will provide clients with efficient and professional customer care. In addition, the successful candidate will have a passion for live events and have sales experience, as they will play a key role in supporting both the Taste of London and Hampton Court Palace festivals.

Key Responsibilities And Accountabilities

• Maximise all potential revenue to achieve/exceed event targets.
• Ability to meet deadlines and work under pressure.
• Achieve and maintain high activity (over 40 dials a day – 5 effective calls)
• Achieve agreed weekly and monthly sales targets
• Arrange and attend meetings with potential new clients
• Proactively lead source from all other mediums
• Maintain, develop and manage sales database including record of key contacts and sales communication
• Work closely with members of the sales team to develop ideas and approaches
• Report on sales activity and sales results on demand
• Ability to manipulate/translate visitor-marketing strategies/plans into exhibitor sales benefits.
• Maintain and update floor plan.
• Ability to write sales mailers to the database
• Liaise with other internal departments/functions – marketing, operations, conferences, accounts, PR etc.
• Conduct client meetings and networking activities confidently
• Ensure re-booking process is implemented to achieve required targets
• Retain integrity of events by adhering to set processes and maintaining high yield
• Develop an in depth understanding of the market landscape
• Contribute ideas to develop the event – read trade press, knowledge to spot new opportunities
• Execute a consistent and well thought out sales communication schedule
• Able to take a brief, manage your own agenda and deliver on it independently
• Ensure all agreed processes are adhered to and implemented with excellent attention to detail
• Create a customer care programme to maintain strong relationships, ensures excellent on site deliver and drives show loyalty

Unusual Challenges or Circumstances

• Regular weekend work where you may be required to travel to events in line with the Arts & Entertainment portfolio, including The Big Feastival and Natural History Museum Ice Rink.
• Outside of event travel, there will be a requirement to travel for meetings as part of the role.

Key Results Areas

• All personal targets are achieved and exceeded
• All lead show targets are achieved and exceeded
• All communication is answered within the agreed timeframes
• All clients have a dependable and personal service
• All development responsibilities are delivered to set performance targets
• You are an active contributor to the entire sales team
• Creative thinker, able to enhance the event content through unique ideas and develop sponsorship-level client relationships
• Comprehensive knowledge of the campaign with weekly and monthly accurate sales forecasting

Knowledge And Experience

• Demonstrable/established experience in sales/ event sales
• Minimum of 3 years sales experience, ideally in event sales
• High IT competency; knowledge and experience of all Microsoft Office programmes
• Good telesales experience and results
• Experience of sales planning

Skills & Abilities (Personal And Professional)

• Organised with high attention to detail
• Excellent communication skills both written and verbal
• Commercially aware yet customer focused
• Able to work and deliver under pressure
• Ability to deliver results through others
• Initiative and solution led thinking

Working Conditions

• The work location is Chiswick Park, London.
• This is a permanent contract.
• Working hours are 9-5 pm.
• Occasional weekend work where you may be required to travel to events
• Occasional outside of event travel, there will be a requirement to travel for meetings as part of the role