Regional Sales Representative

At ArtiCAD (part of the SHD Group), we're proud to be a fast-growing, multi-award-winning software company based in the heart of Watford.
Our innovative CAD software, VR solutions, and online applications for kitchens, bedrooms, and bathrooms empower designers, retailers, and manufacturers to drive sales, manage installations, and deliver world-class customer experiences—online, in-store, and in the home.

We're big on culture, passionate about delivering results, and always looking for fresh ideas. If you're commercially driven, strategic in your thinking, and thrive in building relationships and driving sales in your region, you'll be a great fit for this role.

As a
Regional Sales Representative
you'll be responsible for driving growth with small-to-medium businesses (SMBs) across your assigned region. You'll act as the face of ArtiCAD in your area, building strong relationships, identifying opportunities, and converting prospects into long-term customers. This is a home-based role, with regular travel required to appointments, covering a core area of the South East region including London. Attendance required in office on an ad hoc basis. Experience in the
KBB (kitchens, bedrooms, bathrooms) industry
is highly beneficial.

Core Job Responsibilities:

• Work closely with your assigned Internal Sales Manager to convert qualified leads into new business, building strong relationships with small-to-medium businesses in your region.
• Deliver persuasive on-site and online demonstrations of ArtiCAD's software and product portfolio, effectively showcasing value and driving purchase decisions.
• Take ownership of the sales process from presentation through to negotiation and close, ensuring targets are consistently achieved or exceeded.
• Proactively manage your regional pipeline to maximise conversion opportunities and drive revenue growth.
• Represent ArtiCAD at local trade shows, supplier partnership events, and industry networking opportunities.
• Provide regular updates and insights to the Sales Director on regional performance and market trends.
• Ensure timely and accurate submission of all sales orders, documentation, and commission claims.
• Keep detailed information in ArtiCAD's CRM system, including lead intelligence, customer insights, and visit notes.
• Work towards achieving monthly and annual sales targets, consistently meeting or exceeding set KPIs.

Key Requirements:

• Located within the South East Region. Greater London, Buckinghamshire, Oxford, Hertfordshire
• Proven experience in B2B sales, ideally with small-to-medium businesses (software, technology and home improvement industries preferred).
• Strong commercial and relationship-building skills, with the ability to influence decision-makers.
• Self-motivated, results-driven, and able to work independently and as part of a team.
• Comfortable working remotely with regular travel across the assigned region.
• A full driving licence and access to a car are required for regional travel.
• Excellent communication, negotiation, and presentation skills.
• Proficiency with CRM systems and sales analytics tools.

What It's Like to Work at ArtiCAD:

• We're collaborative and inclusive – you'll always feel part of the team.
• We care about community, regularly supporting charity initiatives and work experience schemes.
• We champion innovation and bold ideas – your voice matters here.
• We're committed to delivering an exceptional customer journey.
• We encourage every team member to strive for their best self.

Benefits:

• Car allowance
• Company events and team-building activities
• Cycle to work scheme
• Employee Retail Discount Portal
• On-site parking
• Comprehensive private dental insurance
• Comprehensive private medical insurance