Product Manager

1 week ago

Chester, Cheshire, United Kingdom Forge Holiday Group Ltd Full time £55,000 - £65,000 per year
  • Salary: £55,000 to £65,000 DOE
  • Hybrid working: 2+ days/week at Chester HQ
  • Team: Product | Reports to: Head of Product, Guest Experience
About Forge Holiday Group

Forge Holiday Group brings together three market-leading brands - Sykes Holiday Cottages, Forest Holidays, and Bachcare (NZ) - united by one mission: making it easier and more rewarding for people to enjoy unforgettable holidays.

With a team of 1,700 colleagues, we're driven by our values: One Business, Keep It Simple, Grow & Learn, and Sustainable Impact. These values guide how we support our people, serve our customers, and build a sustainable future together.

The Role:

We're on a mission to transform how people book and enjoy UK holidays. As Product Manager - Account, Loyalty & Booking, you'll lead the charge in shaping seamless, personalised, and rewarding digital experiences across the full guest lifecycle - from sign-up and booking to loyalty and return visits.

This is a high-impact, guest-facing role focused on our most critical conversion and retention journeys. You'll own the end-to-end booking funnel, define the evolution of our loyalty proposition, and ensure every guest interaction feels simple, trusted, and rewarding.

You'll work closely with design, engineering, marketing, data, and commercial teams to drive measurable improvements in conversion, guest satisfaction, repeat bookings, and lifetime value.

What You'll Do:
  • Own the product vision and roadmap for guest accounts, loyalty features, and the booking experience.
  • Define and prioritise key problems across login, sign-up, checkout, repeat booking, and loyalty journeys.
  • Collaborate with UX and engineering to deliver intuitive, high-performing experiences that convert.
  • Champion experimentation through A/B testing and data-driven optimisation to boost engagement and bookings.
  • Partner with marketing and CRM teams to evolve our loyalty, referral, and reactivation features.
  • Work with analytics to understand guest behaviour and funnel performance, turning insight into action.
  • Collaborate with brand and content teams to ensure trust, tone, and clarity at every guest touchpoint.
  • Drive consistency across brands while supporting unique loyalty and membership strategies.
  • Ensure accessibility, trust, and compliance across all account and booking touchpoints.
What We're Looking For

Essential:
  • Proven product management expertise - discovery, prioritisation, delivery, stakeholder alignment, and outcome measurement.
  • Strong ownership of complex, multi-touchpoint user journeys.
  • Experience in conversion optimisation, checkout UX, or loyalty and retention programmes.
  • Customer-obsessed mindset with a balance of guest empathy and commercial focus.
  • Data-literate and experiment-driven: you know how to define metrics, analyse funnels, and act on insight.
  • Natural collaborator and communicator who unites teams behind a shared vision.
  • Energetic, curious, and results-oriented - you bring momentum wherever you go.
Desirable:
  • Experience in ecommerce, travel, hospitality, or marketplaces.
  • Familiarity with performance marketing, personalisation, or CRM journeys.
  • Exposure to guest-facing apps or cross-device experiences.
What We Offer
  • Annual bonus scheme linked to company performance.
  • 33 days' holiday (including bank holidays), plus up to 5 extra with long service.
  • Birthday day off + 2 volunteering days per year.
  • Enhanced parental leave (24 weeks maternity, 3 weeks paternity at full pay).
  • Discounts on stays with our brands + wellbeing offers.
  • Health cash plan & life assurance.
  • Training & development opportunities.
  • 24/7 mental health support.
  • On-site gym and parking at Chester HQ (near train station).
  • Employee savings scheme + long service awards.
  • Proudly one of only 1,000 B Corp-certified companies in the UK.
Inclusion & Belonging: We believe our strength comes from diverse perspectives and experiences. We encourage everyone to bring their authentic self to work, and we actively welcome applicants from all backgrounds. If you need adjustments during the recruitment process, our team will be happy to help.

Apply today and help us create seamless, personalised, and rewarding booking experiences that keep guests coming back for more.

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