Regional Sales Manager

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Meaningful Work From Day One

Reporting to the London & Prestige Business Unit Controller, this is a high-profile leadership position within Brown-Forman UK. You'll be responsible for showcasing our brands across the Prestige On-Trade and Prestige Retail sectors.You'll develop trusted partnerships across the entire Brown-Forman organization, requiring strong influencing and stakeholder management skills. Working closely with the Customer & Brand Marketing Teams and the Advocacy Team, you'll be responsible for crafting and executing bespoke sales and activation plans with some of the world's most influential on-trade venues and retailers.

You'll also lead a team of five direct reports, empowering them to achieve key performance indicators (KPIs). Ultimately, you'll be accountable for delivering all Brown-Forman portfolio KPIs within the channel, encompassing distribution, volume, pricing, brand education, visibility, and promotions.Crucially, this role demands a proven track record within the Prestige environment and the ability to drive a super-premium portfolio.

What You Can Expect

• Shape and implement the Prestige Channel Strategy to achieve key performance indicators.

• Set sales and distribution targets for Prestige On-Trade and Prestige Retail account managers.

• Manage pricing, brand education, visibility, and promotional activities.

• Analyze performance and evaluate the impact of sales, distribution, and promotions.

• Build and maintain key relationships through significant in-trade customer engagement.

• Drive business development by pursuing growth opportunities within the channel.

• Foster internal partnerships across Brown-Forman.

• Cultivate team development, nurturing a high-performing team focused on Prestige excellence.

• Lead and inspire account managers, empowering and guiding direct reports.

What You Bring to the Table

• Strong knowledge of the Prestige channel

• Established network within the Prestige and Wholesale channels

• Experience in people management

• Significant, progressive Sales experience covering a range of on trade and retail environments, ability to quickly infer customer and channel needs as well as the ability to unlock insights from data and use them to drive growth with our trade partners

• Depth of experience in customer negotiations at a Prestige level, and a sound knowledge of super premium brands

• Strong Business Acumen, P&L experience 

• Excellent leadership skills and demonstrated people management experience

What Makes You Unique

• Excellent influencing skills with the ability to convey sales information clearly, concisely, and visually

• Self-motivated with a proven ability to identify issues and projects, plan and prioritize effectively, and manage multiple projects to completion by deadlines

• Strong business acumen, judgment, and strategic capabilities

• Superior communication skills (listening, presentations, written)

• Ability to build strong relationships at all levels with strong stakeholder awareness

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

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