Brand Manager

Position Snapshot  
Purina Brand Manager – PRO PLAN  VETERINARY DIETS
Gatwick (Hybrid 2-3 times a week in the office) 
Salary up to £45,000 depending on experience + potential bonus + generous pension scheme + 12 flexible days on top of 25 day holiday entitlement + 2 paid volunteering days + other fantastic benefits 

Position Summary 
The Nestlé Purina Specialist Pet Care Team have a fantastic opening for a Brand Manager.  to join their team. You will work closely with the Senior Brand Manager who will lead the role, to ensure the timely and effective execution of marketing plans. Working on Pro Plan Vet Diets you will be responsible for defining & implementing the UK annual B2B and B2C brand plans to deliver agreed business results & influence key stakeholders. You will also be required to ensure long term Zone Europe brand priorities; innovation pipeline and brand communication content are fit to win and excel in the UK market. 

A little bit about us 
At Nestlé PURINA Pet Care, we're passionately committed to helping pets enjoy happier, healthier and longer lives because we're pet owners too.  As a world leading company in pet care and nutrition, Nestlé PURINA has been helping pets live healthy, happy lives for over 85 years. We are proud to produce some of the UK's best loved brands including FELIX, WINALOT, PURINA ONE, BETA and PRO PLAN, trusted and bought by millions of pet owners.   

A day in the life of a Brand Manager 
As a Brand Manager in the Specialist Marketing Team in Purina, you will be responsible for managing our Advanced Science Pro Plan Vet Diets portfolio. You'll collaborate closely with the broader Marketing team across the entire Pro Plan brand, as well as with the Veterinary Sales and Technical Affairs teams to drive strategic alignment and growth. You will be expected to define brand strategy and build both short and long-term plans to achieve our ambitions aligned with the wider business vision, gaining exposure to all elements of the marketing mix and more. The key responsibilities of this role include:  

• Collaborate closely with the Veterinary Sales Team to ensure seamless execution of B2B marketing plans and gather valuable field feedback.
• Work in strong synergy with the Veterinary Sales Team to integrate field insights and observations into strategic marketing initiatives.
• Partner with the Veterinary Technical Affairs Team to develop marketing materials for industry events, vet sales teams, and in-clinic communications.
• Play an active role in planning and delivering impactful presence at key veterinary and industry events.
• Ensure PFME is planned against strategic priorities and managed effectively and efficiently, driving focus on working media and avoiding the creation of local intangibles.
• Ensure the brand maintains a strong B2C approach as well, by simplifying the science behind our products and working closely with creative and media agencies to develop and execute impactful media plans that drive consumer awareness and engagement.
• Ensure digital and social is embedded in brand / portfolio communication plans.
• Being a key member of the UK marketing team and ensuring the execution of annual brand targets.
•  Work with the Senior Brand Manager on managing the development & execution of marketing plans.
• Build strong relationships with zone representatives and use persuasive communication to ensure alignment and effective collaboration.
• Strong analytical acumen to interpret data and monitor both internal and external brand performance.
• Using insights and data to uncover key areas of opportunities for your portfolio.
• Supporting building Purina as an aspirational place to work for marketing professionals.

What will make you successful 
The successful candidate will bring with them a wealth of experience in Marketing, operating as a Brand Manager currently or looking to develop from an experienced Assistant Brand Manager position.

 You will be passionate, tenacious; results focused and enjoy working in a highly energetic and exciting environment. Acting as an ambassador for the brands, you will have strong project management and analytical skills. You will need to be highly organised, conscientious and a team player. Pro-activity and enthusiasm are essential elements for this role as is proven leadership capability and creative thinking. You will also:

• Ideally bring some experience in B2B marketing or show a strong ability and willingness to quickly develop expertise in this area.
• Can influence at senior levels both internally and externally.
• Demonstrate strong presentation skills, targeting a wide audience from customers to internal stakeholders.
• Possess strong analytical skills to interpret data, generate insights, and monitor brand performance.
• Be able to run sizable projects and work streams from concept to delivery.
• Have prior knowledge of running multi-pronged communications programmes.
• Be able to demonstrate your experience of leading major new product launches.

What you need to know 
What can we offer in return? Great benefits you'd expect from a business the size of Nestlé – in the shape of a competitive salary and benefits package, bonus scheme, flexible working scheme, 25 days holiday plus statutory holidays plus flex leave, pension scheme and a real focus on personal development and growth. 

The closing date for this role is 1st December 2025. 

We will be considering candidates as they apply and we will occasionally close job advertisements early in the event we receive sufficient applicants, so please don't delay in submitting your application.   

At Nestlé, our values are rooted in respect – for our employees, our customers and our consumers.  That's why championing diversity and inclusion is so important to us; when we embrace different perspectives and give everyone the chance to be the best they can be, we can think in new, creative ways that grow and enhance our business. We are committed to equal opportunity for all and we may collect relevant data for monitoring purposes during our candidate registration process.  Be yourself, everyone else is taken