Email Marketing Executive

2 weeks ago

Coventry, Coventry, United Kingdom ScS Full time £25,000 - £40,000 per year
Email Marketing Executive

Department: Digital

Employment Type: Full Time

Location: Coventry - Digital Lounge

Reporting To: Online Channel Director

Compensation: GBP 35,000 / year

Description

We are looking to recruit a Email Marketing Executive to join our Digital team based in Coventry.

What's the opportunity?

The Email Marketing Executive is responsible for managing end-to-end campaign delivery of promotional, content and transactional journeys. You'll be leveraging our enterprise-level marketing and automation platform, MAPP, to implement and improve Omnichannel experiences through continuous analysis and optimisation

This is a hands-on role for someone who is experienced in data-driven marketing, loves testing and improving customer journeys, and has a creative eye for delivering engaging, on-brand content that drives measurable results. It is a pivotal and cross-functional role working with teams around the business to help solve problems and improve our relationship with customers through direct communication channels.

What does the role involve?
  • Plan, build, and deploy targeted email and CRM campaigns using MAPP
  • Manage complex customer journeys and automation workflows, ensuring timely and relevant communications
  • Collaborate with creative, digital, and analytics teams to ensure consistent and personalised customer experiences
  • Conduct regular performance analysis and produce insightful reporting on engagement, conversion, and ROI
  • Implement A/B testing and continuous optimisation initiatives to improve campaign outcomes
  • Use customer and behavioural data to enhance segmentation, lifecycle marketing, and retention strategies
  • Support the development of new CRM initiatives that drive conversion, NPS and long-term value through loyalty
Who are we looking for?
  • Proven experience in email marketing or CRM campaign management
  • Hands-on experience using MAPP or another marketing automation platform (e.g. Salesforce, Adobe, Braze, Emarsys)
  • Strong understanding of CRM data structures, segmentation, and omnichannel journeys
  • Confident analysing data and reporting on campaign performance
  • Excellent attention to detail and organisational skills
  • Ability to manage multiple projects and deadlines
  • Creative thinker with a test-and-learn mindset
  • Experience with ecommerce or retail marketing
  • Understanding of customer lifecycle strategies
  • Basic HTML/CSS skills for email editing
  • Familiarity with Google Analytics, Power BI, or similar analytics tools
What's in it for you?
  • 33 days holidays including bank holidays
  • Employee benefits platform - access to 100s of high street discounts and more - holiday discounts, gym discounts, cinema discounts, e-vouchers, cashback and more
  • Colleague Discount
  • Career progression
  • Enhanced Maternity, Paternity and Adoption Leave
  • Access to our dedicated Employee Assistance Programme - to give you free access to advice and information on a range of topics
  • Virtual GP - Access to a GP service 24/7
  • Salary finance scheme
  • Pension Scheme
  • Death in Service
  • Life assurance

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