Consumer Strategy Lead

1 day ago

Basingstoke, Hampshire, United Kingdom Planet Pharma Full time

Job Title:
Consumer Strategy Lead

Location:
2-3 days in the office in Basingstoke

Company:
A Global Pharmaceutical Company. This organisation is committed to improving health and well-being by combining care, innovation, and a deep understanding of the people it serves. Teams work to deliver impactful solutions, enhance disease understanding and management, and support communities through purposeful engagement. Central to this mission is creating consumer experiences that are meaningful, relevant, and solve real-world challenges.

Job Overview:
The Consumer Strategist
is responsible for placing consumers at the centre of business strategy by understanding their behaviours, attitudes, and needs. The role identifies key problems to solve through in-depth insights, then develops and executes experiences that are impactful, intuitive, and improve lives. Working closely with brand teams and cross-functional partners, the successful candidate will embed a consumer-first mindset across the organisation while building capability within wider teams. This role covers the Northern European Hub, including the UK and Nordic markets.

Key Responsibilities

  • Develop deep understanding of consumers within cardio-metabolic health (Obesity & T2D) using segmentation, personas, detailed consumer journeys, and ecosystem mapping.
  • Design a 5-year strategy for consumer engagement in the obesity area.
  • Lead planning, execution, and optimisation of consumer campaigns across key channels by:
  • Collaborating with media agencies on campaign planning
  • Partnering with creative agencies to localise global content and create locally relevant assets that deliver strong impact
  • Ensuring all content complies with legal and regulatory requirements
  • Working with BI&A teams to monitor, measure, and optimise campaigns for continuous improvement
  • Collaborate with internal cross-functional teams (Marketing, Market Research, Digital, Sales, Medical Affairs, Legal) and external partners (agencies, vendors) to ensure alignment, clarity, and execution excellence.
  • Build consumer-centric capabilities within the team by demonstrating tools, techniques, and processes that prioritise consumer needs.
  • Monitor external trends and adjust strategies as necessary.

Qualifications & Experience

  • Bachelor's degree
  • 10+ years of experience in consumer marketing within a healthcare/ pharmaceutical setting
  • Strong leadership and team management skills, with a proven record of motivating and developing high-performing teams
  • Deep knowledge of consumer data, insights, and planning tools
  • Experience collaborating with media, creative, and research agencies
  • Strong analytical skills with the ability to extract actionable insights from marketing data
  • Excellent communication and interpersonal skills
  • Proven project management ability to manage multiple initiatives in a fast-paced environment

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