Senior Social Media Strategist

Who We Are
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

The Opportunity
We are seeking a passionate and experienced Senior Social Media Strategist for a 12-18 month Fixed Term Contract to join our Global Social Commerce Team. In this role, you will be responsible for developing and executing comprehensive social media strategies that unify paid and organic efforts to drive measurable results for our clients. You will work closely with client editorial, creative, and marketing teams to craft overall strategic visions and platform-specific content strategies, bringing creative vision to life through exceptional content that resonates with target audiences and drives online shopper experiences.

What You'll Be Doing

• Strategic Leadership: Develop and implement comprehensive social media strategies that align with client business objectives and drive measurable results. This includes defining target audiences, setting KPIs, and identifying key opportunities for growth.
• Paid & Organic Integration: Develop strategies that seamlessly integrate paid and organic social media efforts to maximize reach, engagement, and conversion.
• Content Strategy & Development: Collaborate with client editorial, creative, and marketing teams to develop engaging and innovative content strategies that resonate with target audiences and drive online shopper experiences.
• Platform Expertise: Maintain a deep understanding of social media platforms, best practices, and emerging trends, and leverage this knowledge to develop innovative and effective strategies.
• Client Management: Build and maintain strong relationships with clients, acting as a trusted advisor and providing strategic guidance on social media best practices.
• Brief Response & Execution: Digest, interpret, and respond to briefs in a fast-paced environment, ensuring that strategies are aligned with client objectives and delivered on time and within budget.
• Performance Analysis & Reporting: Track and analyze social media performance, providing regular reports and insights to clients and internal stakeholders.
• Project Leadership: Lead social media projects from inception to completion, ensuring that they are delivered on time, within budget, and to the highest standards.
• Presentation & Communication: Confidently present strategic thinking and creative solutions to clients, including senior-level executives.
• Innovation & Thought Leadership: Stay abreast of the latest social media trends and technologies, and proactively identify opportunities for innovation and improvement.
• Collaboration: Work closely with internal teams, including creative, media, and analytics, to ensure that social media strategies are integrated with overall marketing efforts.
• Client Location Work: Willingness to work at client locations as needed.

What We Want From You

• Talented, enthusiastic, focused, and professional.
• Strong attention to detail with an understanding of design fundamentals.
• Positive and outgoing creative thinker, seeking pragmatic and creative solutions and seeing challenges as shining opportunities.
• Adaptable and thrives in a fast-paced environment.
• Passionate about inspiring outstanding online shopper experiences for consumers and brands, no matter what product, service, sector, device, or channel
• Customer-first mindset with the maturity and initiative to keep clients happy.
• Excellent presentation and communication skills, with the ability to understand and communicate complex concepts.
• Confident in recommending creative solutions to clients.
• Degree qualified, ideally in Marketing, Advertising, Digital Marketing, Communications, or Business (subject specific is not essential).
• Proven experience in digesting, interpreting, and responding to briefs in a high-paced environment.
• Hands-on experience in a social strategist role – either brand or agency side
• Highly consultative with a deep understanding of social media platforms, best practices, and innovation.
• Experience working with global brands, partnering with senior clients, and leading projects.
• Experience in the consumer packaged goods (CPG) or related industry (e.g., personal care, household products, food & beverage) is highly desirable. This includes understanding the unique challenges and opportunities within this sector, such as navigating complex regulatory environments, managing brand reputation, and driving online sales through social commerce.
• Passionate about social media, digital, and commerce, and about the possibilities of revolutionizing commerce through social channels.

If You Know Some Of This, Even Better

• Experience with social listening tools and analytics platforms (e.g., Sprinklr, Brandwatch, NetBase Quid, Google Analytics, Adobe Analytics).
• Experience with social media advertising platforms (e.g., Facebook Ads Manager, Twitter Ads, LinkedIn Campaign Manager).
• Experience with influencer marketing and content creation.
• Strong understanding of SEO principles and best practices.
• Experience with A/B testing and optimization.
• Excellent written and verbal communication skills.
• Strong organizational and time management skills.
• Ability to work independently and as part of a team.

What We Can Offer You
Alongside the opportunity to work with some of the most exciting brands around the world, we'll also prioritise your career development and help you grow your skills. We'll empower you to make a difference, allow you to be yourself, and respect who you are.

We offer a great benefits package including a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family friendly policies, discounts with hundreds of retailers and much more.

Our personality and behaviours:
We believe that we are what we do, not just what we say. Our shared values and behaviours show how to bring the VML Enterprise Solution's culture to life through the actions we all take every day:

• Connect Meaningfully
• Inspire Creatively
• Include Purposefully
• Approach Positively

Our brilliant, talented people are what makes VML Enterprise Solutions what we are. That's why we look for people who go beyond and always push our thinking to be better than yesterday.

AT VML Enterprise Solutions

Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world's leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands.

We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury's, Selfridges, Shell and Tiffany & Co. We've built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business.

As our business grows internationally, we're looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client's successes and believe that anyone can show creative bravery no matter what their role is in the team.

WPP (VML Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.