UK & Nordics Marketing Specialist

2 weeks ago

London, Greater London, United Kingdom Datalogic Full time

Job Description

In this Role, you will work closely with the EMEA Marketing Manager to plan, execute and manage within UK & Nordics all local marketing activities.

Role Mission

  • Develop and deliver local marketing activities that support the local sales organization by creating demand (leads) that will help to acquire new customers, retain and grow existing customers and deliver growth in revenue.
  • Develop a deep understanding of the local ecosystem including the channel and field priorities to help define a local marketing plan including channel marketing plans to support growth objectives.
  • Work closely with local sales, the EMEA marketing manager, channel sales and the global marcom team for designing integrated campaigns for the local market. These campaigns will include co-marketing activities with channel partners and will be supported from creation to completion. 
  • Constantly interacting with the local sales team and channel partners, including regular participation in team calls, in person meetings and planning sessions.
  • Interact constantly with the EMEA marketing manager to ensure compliance with the corporate marketing and communication plan.  
  • Constantly monitor the campaigns including channel marketing campaigns and their results and ensure budget alignment and regular ROI verification.

Key Responsibilities

  • Participation in the budget and marketing planning for the year including co-marketing plan development for channel partners
  • Resource planning and budget control
  • Development and implementation of local marketing activities according to the Corporate Guidelines and in line with local sales plans
  • Generation of qualified end customer leads through marketing campaigns
  • Management and success control of these campaigns using the CRM system
  • Organization of trade fairs and events as well as on-site representation
  • Media/Press work – touchpoint for local media, develop a media plan including some activities

Requirements

•    Education: Bachelor's degree/apprenticeship in marketing, business, communications, or relevant field of study.

•    Languages: English (Fluent / C2). Knowledge of any Nordic language (Swedish, Norwegian, Danish, Finnish, or Icelandic) is a plus

•    Experience: Familiarity with Ms Dynamics/Office preferred

Specific Knowledge & Information Technology

  • Understanding of how to drive business and marketing in the field and also with and through the channel ecosystem;
  • Experience in a business-to-business (B2B) environment, high-tech products/services required;
  • Demonstrated experience in cooperating with sales team;
  • Creative thinking, problem solving and have a bias for action;
  • Motivated marketer who thrives on working in complex and challenging environments of a rapidly evolving business;
  • Analytical tendencies with a natural curiosity to measure, test, learn and iterate in order to get the best results possible;
  • Team player.

Other Information & Specific Skills

  • The ideal candidate has a passion for technology, understands sales driven systems and is experienced in B2B marketing.

  • Willing to travel to meet with sales leaders, partners, attend events and support the sales team.

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