Channel Program Graduate

This job is with HP, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.
Channel Program Graduate

Description -
Job Summary

• This role is responsible for conducting partner onboarding, executing customer acquisition strategies through partner channels, and ensuring a differentiated customer experience. The role also involves participating in closed loop analysis, performing marketing support activities, and monitoring partner marketing performance. The role stays informed about industry trends, and contributes to projects through research and data analysis while working independently on various tasks within company policies and procedures.

Responsibilities

• Conducts onboarding process for new partners and participates in maintaining existing partnerships.
• Executes strategies for acquiring new customers and expanding existing business through partner channels.
• Communicates with partners to ensure the delivery of a differentiated customer experience aligned with organization's standards.
• Performs marketing support activities like CRM update, accrual management, collateral fulfillment as required.
• Supports partner capabilities development to increase service delivery self-reliance and participates in conducting closed-loop post-analysis of assigned programs.
• Identifies market requirements for targeted customer segments and/or industry verticals and collaborates with marketing communications/other teams to execute marketing plans.
• Monitors and reports the performance of partner marketing initiatives, tracking program metrics against predetermined benchmarks.
• Stays updated with industry trends, competitor activities, and market dynamics relevant to partner marketing.
• Works independently on moderate scope problems, applying professional expertise, exercising judgment, and resolving various issues by following company policies and procedures.

*Education & Experience*
Recommended

• Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 2-4 years of work experience, preferably in marketing, partner, sales, industry, channel , or a related field or an advanced degree with little or no work experience.

Preferred Certifications
NA

Knowledge & Skills

• Agile Methodology
• Business Development
• Business Marketing
• Business Strategies
• Business To Business
• Channel Management
• Channel Sales
• Demand Generation
• Digital Marketing
• Go-to-Market Strategy
• Key Performance Indicators (KPIs)
• Marketing
• Marketing Communications
• Marketing Management
• Marketing Strategies
• New Product Development
• Product Management
• Product Marketing
• Salesforce
• Social Media

Cross-Org Skills

• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity

Impact & Scope

• Impacts immediate team and acts as an informed team member providing analysis of information and limited project direction input.

Complexity

• Responds to routine issues within established guidelines.

Disclaimer

• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

Job -
Marketing

Schedule -
Full time

Shift -
No shift premium (United Kingdom)

Travel -
Relocation -
Equal Opportunity Employer (EEO) -
HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP's EEO Policy or read about your rights as an applicant under the law here: "Know Your Rights: Workplace Discrimination is Illegal"