Senior Category

Senior Category & Consumer Insight Manager - International Markets

Location: Hampshire/Hybrid (2 days office)

£70-80K plus Benefits Package

Contract Type: Permanent

Reference: TP442625

Join a dynamic, ambitious £1bn+ business unit within a leading global FMCG company

Work with a leading global FMCG brand with a presence in markets across the world

Drive transformational consumer insights to fuel growth across key international markets

Work alongside brand teams to develop growth strategies & innovation pipelines

Foster a culture of true consumer-centricity and embed world-class insights capabilities

Our client, a leading global FMCG company, is seeking an experienced Senior Category & Consumer Insight Manager to provide thought leadership and actionable insights across its rapidly-growing International Markets division. This is an exciting opportunity to join a high-profile business unit and make a significant impact on brand performance and consumer engagement.

POSITION OVERVIEW

The Senior Category & Consumer Insight Manager will play a pivotal role in driving category & consumer-focused insights to support business goals across key international markets, including the Middle East, Nigeria, Poland, South Korea and Japan. The successful candidate will collaborate closely with local marketing teams to define research programs, analyse data from multiple sources, and translate insights into strategies that fuel growth and innovation.

SPECIFIC RESPONSIBILITIES

INSIGHT GENERATION & ANALYSIS

• Collaborating with local market and global marketing teams to define and lead insight & research programmes and projects.
• Analysing data from multiple sources and working with agency partners to provide fact based, objective presentations of data and insights and clear, actionable recommendations.
• Diagnosing key business issues, and defining research objectives and briefs to support business and marketing decisions.
• Working closely with agency partners, ensuring strong service levels, and reporting consistency across international markets to understand brand performance.

BUSINESS OBJECTIVES & ACTIVITY

• Working as a key business partner to local market brand and commercial teams in conjunction with global head office teams, ensuring data, research and insights are central to decision making.
• Using category thought leadership to win in-store, advising retailers how to drive growth, and translating shopper, retailer & category data into actionable insights and recommendations on Perfect Store, Product Range, Visibility and Promotional Strategy.
• Working with local teams using insight to develop innovation & renovation pipelines, including concept, product and pack testing and identifying range gaps with practical recommendations.
• Ensuring all marketing comms assets are proven and optimised with relevant consumer testing and performance tracking including MMM and Link Testing.

BUILDING A CATEGORY & CONSUMER ORIENTATION

• Creating a deep understanding of consumer behaviour & attitudes - generating insights and acting proactively as the voice of the consumer, inspire others to think consumer first.
• Using insight to understand consumer segmentations and consumer targets, their lives, needs, voice aspirations, desires etc.
• Leading the process to embed a world-class category & consumer insights capability into local marketing teams, working with agency partners and within the wider company insight community.

IDEAL CANDIDATE PROFILE

This is a highly-visible and newly created role, requiring a candidate with exceptional technical insight skills and commercial savvy, ideally gained within a leading FMCG or brand-driven company, quite likely with a solid agency training too. You may also have worked in an insight-focused consultancy role.

Required Skills & Experience:

• Proven track record of leading-edge FMCG category and consumer insight management.
• Strong analytical thinking skills with the ability to extract maximum value from different data sources.
• Exceptional grasp of data, consumer and category research methods, ad-hoc and continuous, qual and quant.
• Significant insights experience working with multiple international markets, developed and developing.
• Track record of building robust business partnerships, managing agencies and influencing internal stakeholders.
• Strong story-telling and presentation skills, able to present transformational consumer/shopper insights.
• Collaborative, open mindset, able to work closely with marketing and commercial teams.
• Adaptable, action-oriented approach, creative thinking, and optimistic can-do attitude.

COMPANY OVERVIEW

Our client is a global FMCG leader, with a huge portfolio of well-known brands with massive household penetration, and a commitment to innovation and growth. The International Markets division is a key driver of future expansion, with ambitious plans to achieve 50% growth over the next 5 years. The company fosters a culture of excellence, collaboration, and continuous improvement, encouraging employees to 'Aim High,' 'Find New Ways,' and embrace 'Freedom to Act and Scope for Growth. With a focus on consumer-centricity and data-driven insights, this is an exciting time to join a dynamic and forward-thinking organisation.

HOW TO APPLY

If you are an experienced insight manager or perhaps category specialist, with a passion for driving growth through consumer understanding, we'd love to hear from you. Please apply via LinkedIn or send your CV to Adam Tarsh