Regional Sales Manager

2 days ago

Reading RG, United Kingdom Stewarts Coaches Ltd Horseman Coaches Ltd Full time

Job Description: Regional Sales Manager

Reports to: Managing Director, London & South-East Region

Location: Regional role looking after businesses in various locations across the region based in Reading and covering sites in Slough, Crawley, Dover and Stansted

About The Coach Travel Group:

Backed by H2 Equity Partners, The Coach Travel Group is the UK's leading and largest private coach group, operating over 500 vehicles and employing over 700 people. The Coach Travel Group is experiencing exciting growth and seeking a dynamic Sales Manager to join the team

Role Overview:

As a dynamic and results-driven manager you will lead and develop sales operations across the London and Southeast region of The Coach Travel Group (CTG). This encompasses Horseman Coaches, Stewarts Coaches, Ready Group and CTG Stansted. This role is critical in delivering commercial growth, maintaining high client service standards and developing a proactive, target-focused sales culture

Job Type: Monday - Friday, 09:00 - 17:30

Salary: Base from £60,000 depending on experience

Benefits:

  • 25 days annual leave + 8 bank holidays
  • Workplace Pension (3% employer and 5% employee contribution)
  • Performance-related bonus scheme

Key Responsibilities:

· Sales Leadership: Lead, motivate and manage a regional sales team to exceed revenue and conversion targets across all businesses

· Performance Monitoring: Oversee and analyse sales KPIs including conversion rates, private hire pipeline progression, and response times to quotations

· Sales Process Compliance: Ensure full adherence to group sales processes, including accurate quotation capture and follow-up

· Business Development: Proactively identify and pursue new lines of business to grow market share across local region

· Team Development: Coach and nurture the sales team to enhance capabilities and performance in a target-driven environment

· Client Management: Act as the primary escalation point for key accounts and high-value clients, ensuring exceptional service delivery

· Tender Management: Lead or support the renewal of existing tenders and new contract bids

· Reporting & Strategy: Contribute to monthly and quarterly reporting, providing insights and updates for Board-level reporting

· Cross-Regional Collaboration: Work closely with other CTG operators to share best practices and align commercial strategies.

· Marketing Support: Collaborate with the marketing team to develop and deliver regional campaigns and promotional initiatives

· Operational Alignment: Partner with regional operations teams to improve communication, understand fleet availability, and streamline service delivery

You:

· Proven experience in a commercial, sales leadership or business development role within the transport, travel or related service sector.

· Strong track record of meeting and exceeding sales targets.

· Demonstrated ability to lead and develop high-performing teams.

· Excellent analytical, reporting and forecasting skills.

· Confident communicator with strong client-facing and negotiation skills.

· Knowledge of tendering processes and public/private sector contracting is desirable.

· Comfortable managing competing priorities.

Job Type: Full-time

Pay: £60,000.00 per year

Benefits:

  • On-site parking

Work Location: In person

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