Senior Ecommerce Manager

About the Company

Vanquish Fitness was created in 2015 by two school friends, Oliver Maloney and Ruben O'Brien, and is now, not just an apparel brand and online retailer, but one of the fastest growing fitness communities in the world Our mission is to inspire our colleagues on their pursuit of self-defined greatness. Providing the time and resources that our employees need to strive to become Better Than Yesterday.

About the Role

We have an exciting opportunity for an experienced Senior Ecommerce Manager. We are looking for someone that encompasses our values and mission, and is excited about the idea of being a part of the companies growth. You should have extensive experience within the ecommerce management function, with a keen eye for analytical data and how to use this to make commercially driven changes. You will have experience working within large projects, presenting to stakeholders, with a drive and ambition for autonomy. You will report into our Founders and work closely with the wider company, to deliver creative strategic plans to develop and shape the ecommerce function of the company.

Duties and Responsibilities

1. Website & Trading Ownership

Ownership of all ecommerce trading activity, revenue-driving initiatives, and day-to-day site operations

• Manage the day-to-day running of the website, including the build and scheduling of onsite campaigns, homepage/category banners, and routine checks to ensure a seamless customer journey from landing to checkout
• Work closely with the Head of Growth to plan, build, and execute the overall trading strategy, with a strong focus on maximising average order value (AOV) and conversion rate (CVR)
• Build and maintain a forward-facing 6-month trade plan in collaboration with buying, merchandising, and marketing, ensuring alignment across all departments and readiness for key trading moments
• Lead promotional planning by securing pricing support from buying, ensuring relevant products are included in campaign comms, and that promotions are structured to balance revenue targets with margin and stock constraints
• Collaborate with marketing to maximise exposure for promotional products across all touchpoints, challenging the level of support based on product performance, stock availability, and profit margins
• Own and monitor key onsite KPIs including engagement rate, bounce rate, add-to-basket %, begin checkout %, conversion rate, and checkout abandonment, using these metrics to identify issues and drive continuous improvement
• Lead the development of an AB testing programme, supporting the onboarding of a testing tool, and establishing a structured approach to experimentation to optimise core KPIs through data-driven web experiments
• Develop and manage the cadence of trading reports, including daily dashboards, the weekly trade pack, and monthly performance overviews, ensuring insights are shared with senior stakeholders to inform decisions
• Support wider business KPIs such as stock cover by making proactive pricing recommendations, elevating key products on-site, and pushing for increased marketing support to reduce weekly cover and drive sell-through
• Maintain a clear understanding of product and category performance, working with buying to track the product critical path and communicating any potential risks or changes that could impact trading performance

2. Customer Experience & Insight

Enhancing the customer journey and site performance through data, insight, and personalisation

• Lead initiatives to personalise the onsite experience, using customer data to deliver tailored content, dynamic product recommendations, and relevant promotional offers to increase engagement and conversion
• Develop a strong understanding of customer lifetime value (LTV), considering both customer lifecycle stages and basket composition (items per order, product mix), with a focus on optimising upsell and cross-sell mechanics to increase order value and long-term retention
• Continuously monitor and optimise website usability, with a focus on improving site speed, mobile responsiveness, and the overall user experience across all devices and screen sizes
• Regularly analyse customer behaviour using tools such as Microsoft Clarity and GA4 Explore, building a clear and actionable understanding of how users interact with the site and identifying opportunities to improve conversion
• Take ownership of the setup and launch of new products (NPD) by ensuring correct product attributes, placement in relevant categories, and discoverability via onsite search, while maintaining a feedback loop with buying through weekly search trend insights
• Collaborate with customer service to identify common friction points within the customer journey, using customer feedback to inform improvements to product pages, site content, and support tools to reduce barriers to purchase and improve satisfaction
• Be hands-on in Google Tag Manager when required, including deploying, updating, or removing tags, and working with schema/code as needed (training provided, though confidence working with code is expected)
• Proactively monitor competitor sites and trading activity to identify opportunities and inform decisions around site enhancements, pricing strategies, and promotional execution, ensuring our customer proposition remains competitive

3. Tech, Tools & Partner Management

Driving performance through technical innovation, partner relationships, and efficient tool usage

• Work in close partnership with the wider team to support the tech roadmap, helping to shape the dev pipeline based on competitor benchmarking, customer feedback, and site performance data
• Support robust UAT to ensure all new feature deployments meet the brief, function as expected, and deliver meaningful improvements to customer experience and performance
• Lead data-driven reviews of all tech deployments, measuring performance uplift and customer impact, while maintaining a structured feedback loop with the development team to prioritise future improvements
• Manage key external partners that influence onsite experience and CVR, including Algolia and native Shopify functionality, ensuring contracts are well-managed and usage monitored to prevent overages
• Work with the wider team to ensure complete and accurate site tagging, enabling reliable data capture via GA4 Explore and other analytics tools, and maintaining the integrity of data used to drive decisions
• Regularly report on the onsite customer journey, synthesising data from all available tools to build a comprehensive view of user behaviour and share insights with stakeholders, focusing on actionable changes that enhance performance

About You

• 3-5 years as an Ecommerce Manager/Senior Ecommerce Manager, ideally within an SME/start up and within fashion/accessories would be an advantage
• Experience within pricing strategy, reviewing stock, and making suggestions to trade is a huge advantage
• You consider yourself an organized and driven individual with great attention to detail with great time management
• Experience managing the day-to-day running of a website, within fashion would be advantageous
• Confident when using data such as AOV and CVR to propose and present on changes to stakeholders
• Experience monitoring KPIs including engagement rates, add-to-basket % and checkout abandonment to identify issues and drive commercial improvement
• Lead and managed initiatives to increase engagement and conversions
• Managing the monitorisation of the websites usability
• Creating and upholding strong relationships with both internal and external stakeholders and partners

Benefits

25 days annual leave (Plus BH)

Sick pay

Annual apparel allowance

Discounts on everything Vanquish

Attendance to our community events

Free drinks in the office

Quarterly Socials

Hybrid working (2 days from home)

35 hour working week

Free Parking

Modern office in the grounds of a beautiful House gardens, perfect for lunch time walks to get your steps in