Community Relations Manager

About Us:

OMODA & JAECOO

OMODA & JAECOO Motors is the new brand built by Chery Group, which is a leading Chinese automobile company. OMODA operates individually from other brands of Chery Group. Its business scope covers the R&D, production and sales of passenger cars.

Chery Motors

Since founded, Chery has always taken adhering to technology-driven strategy, creating a vehicle brand with international competitiveness and influence as its corporate vision. Relying on the constant pursuit of technological innovation, Chery has become the first passenger vehicle enterprise in China to master the core technology of engine, gearbox, chassis, platform and new energy, and the first one in China to export vehicle, CKD parts, engine and vehicle manufacturing technology and equipment to overseas market.

Chery has always focused on developing domestic and international markets. Chery has continuously deepened its globalization through the implementation of product strategy, localization strategy and talent strategy. After more than 20 years of development, Chery's sales and services network covers more than 80 countries and regions and has won the trust of 11 million consumers worldwide.

Main Responsibilities:

Community Strategy & Growth

• Define and execute the community vision for OMODA & JAECOO in the UK: owner clubs, online forums, events, digital content, brand ambassador programmes.
• Build and grow a vibrant community of owners, potential customers and brand fans – both online (social media groups, forums, apps) and offline (meet-ups, experiential events).

User Operations & Engagement

• Manage the full user lifecycle for our UK customers: onboarding new buyers, driving activation/engagement, retention, advocating for feedback and referrals.
• Collaborate with dealer network, after-sales and product teams to ensure seamless user experience and that community insights feed into product/service improvement.

Content & Campaigns

• Develop community-centric content and engagement campaigns (e.g., owner-story features, vehicle lifestyle content, how-to's, user-generated content).
• Work with marketing and digital teams to support launch of new models (e.g., upcoming SUVs from OMODA/JAECOO) by activating communities early, engaging potential buyers and turning them into brand advocates.

Insight & Measurement

• Define, monitor and report key metrics for community and user operations (engagement rate, retention, NPS, referral rate, activation rate, owner-lifecycle progression).
• Use data and qualitative user feedback to identify opportunities to improve community health, user satisfaction and brand loyalty.

Cross-functional Collaboration

• Act as the voice of the user in product, marketing, after-sales and dealer network discussions.
• Partner with dealers and after-sales services to ensure community initiatives are supported at dealer level and deliver value to owners (e.g., loyalty events, service surveys, referral programmes).

Brand Advocacy & Experience

• Create and nurture brand ambassadors and owner advocates for OMODA & JAECOO UK; manage community incentives, recognition, and loyalty programmes.
• Ensure every community touch-point reflects the brand's values: youthful, innovative, inclusive, digitally-savvy.

Requirements:

• Minimum
  3 years' experience
  in community management, user operations, loyalty/retention marketing or similar, ideally within digital platforms, automotive, mobility, or consumer-brand sectors.
• Demonstrable track record of building and growing an active community (online + offline), driving user activation, retention and advocacy.
• Strong understanding of UK market dynamics, user behaviour, automotive or mobility sector is a plus.
• Excellent written and verbal communication skills. Able to craft compelling content, engage users authentically, moderate community, and facilitate discussion.
• Data-driven mindset: comfortable working with metrics, dashboards, analysing behaviour and translating insights into actionable programmes.
• Proactive, entrepreneurial and hands-on: in a growth-phase business like OMODA/JAECOO UK, you'll need to own initiatives end-to-end.
• Empathy and user-centric mindset: you will build relationships, understand owner concerns, and ensure the brand delivers great experiences.