Digital Copywriter

Job Description
Royal Voluntary Service
has an opportunity available for a
Digital
Copywriter
to join our
Marketing Team
, working from home. You will join us on
full-time, permanent basis
, and in return, you will receive a salary starting from
£26,173
to
£29,912
per annum.

About The Digital Content Producer Role
The Digital Copywriter will be responsible for planning and creating digital content across website, e-mails and social media to engage and inform key audiences for Royal Voluntary Service, as well as for its innovative new volunteering platform, GoVo. This role will play a crucial part in enhancing the organisation's online presence, improving user experience, and creating and supporting digital marketing campaigns that align with the overall marketing strategy.

Key to this role is developing high-quality, engaging digital content and copy that resonates with target audiences (public, volunteer, third sector and corporates), enhances the brand, and drives traffic to the organisation's websites and social media platforms. The Digital Copywriter will work closely with the wider marketing team and design and communications departments to ensure content is impactful and on-brand.

Hours:
35 per week

Location:
Homebased in the UK with occasional national travel

Job Requirements
This is what we're looking for:
Knowledge

• Educated to degree level or equivalent in a relevant field (e.g., Digital Marketing, Communications, Journalism) or significant experience in a similar digital content role.
• Strong understanding of SEO, content management systems (CMS), and digital marketing tools.
• Knowledge of digital copywriting best practices and online audience engagement strategies.
• Understanding of web analytics and content performance measurement tools (e.g., Google Analytics, social media insights).
• Awareness of trends in social media platforms and digital content formats.
• Understanding of brand voice, tone, and messaging across different digital channels.

Skills

• Strong writing and editing skills, with the ability to adapt style for different audiences and platforms.
• Proficiency in digital tools, including CMS, social media management platforms, and Google Analytics.
• Excellent attention to detail and proofreading abilities to ensure content accuracy and quality.
• Ability to work collaboratively with other teams and departments to create cohesive content strategies.
• Time management skills and ability to manage multiple projects and deadlines simultaneously.
• Strong communication skills, both written and verbal.
• Creativity and ability to generate fresh, innovative content ideas that resonate with audiences.
• Basic graphic design skills using tools like Adobe Creative Suite or Canva (preferred).
• Ability to analyse content performance and make data-driven decisions to improve results.

Experience

• Proven experience in creating and managing digital content across multiple channels (web, social media, email, etc.), evidenced through a portfolio showcasing work by audience and channels.
• Experience with SEO techniques and optimisation of content for search engines.
• Experience using content management systems (e.g., WordPress, Drupal, etc.).
• Previous experience managing social media platforms, including creating content calendars and community engagement.
• Experience in analysing digital content performance and providing actionable insights for improvement.
• Experience working within a team environment and collaborating with cross-functional departments.
• Experience with email marketing tools and content distribution.

Job Responsibilities
This is what you'll be doing:

• Create and manage digital content across a range of platforms, primarily web and social.
• Be the primary author of copy on the organisation's website, but also support with blogs, newsletters, social media posts and other channels as required.
• Optimise content for SEO and user experience, ensuring it is easily discoverable, engaging, and informative.
• Collaborate with internal teams, including marketing, design, and communications, to ensure content meets audience needs and objectives.
• Develop and implement a digital content plan that aligns with the organisation's marketing and communications goals.
• Devise creative campaigns which propel our channels forward and deliver our strategic ambitions.
• Analyse digital content performance using analytics tools (e.g., Google Analytics, social media insights) and provide recommendations for improvement/testing.
• Monitor digital trends, industry best practices, and competitor activities to inform content strategies.
• Manage content calendars and ensure the timely delivery of content across multiple channels.
• Work closely with the digital marketing team to ensure content aligns with broader digital marketing campaigns.
• Keep up to date with the latest content trends, tools, and best practices to continually improve digital content quality.

This Is How You'll Be Doing It
Creativity
Generates innovative ideas and solutions. Approaches challenges with fresh perspectives and strives for originality in content creation.

Drive and Determination
Is ambitious and determined to succeed. Readily accepts and very much enjoys a challenge and is motivated by having stretching objectives to meet. Is energetic and works hard in order to achieve results.

Planning and Organising
Thinks things through well in advance and maps out future activities and resources, taking the key stages, requirements and timescales into account. Likes to monitor to ensure that things are implemented and delivered effectively.

Written and Oral Communication
Talks readily and confidently to groups and individuals. Often playing a leading and influential role in debate and discussion. Writes in a clear and concise manager using appropriate style and language for the reader.

Networking
Is able to relate to people and build effective relationships. Likes talking things over with others and works well in an environment of mutual support and information sharing. Is not afraid to direct people or ask for their help.

Service Delivery Focused
Identifies and focuses on the individual needs and concerns of customers or clients. Engages and responds with professionalism, delivering high-quality service and ensuring client satisfaction.

Equality, Diversity, and Inclusion
Values difference and sets a positive example of inclusive behaviour in all interactions and promotes practices that celebrate equality and diversity in the workplace and the communities we serve. Is an active participant and encourages others to engage effectively with charity wide inclusion activities.

Job Benefits
This is all the other great stuff you'll be getting:

• Salary ranging from £26,173 to £29,912 per annum
• 26 days' holiday (pro rata) plus paid statutory Bank Holidays (pro rata)
• Ten weeks' company sick pay following successful completion of probation
• A great pension scheme
• 2 x Salary Death in Service Benefit, subject to qualification
• Enhanced Family Leave schemes
• An employee benefits package that gives access to an exclusive rewards website to get discounts and cashback online
• A 24-hour doctor line, financial support with dental/optical and other therapies
• A free and confidential employee assistance programme with up to six face-to-face counselling sessions included
• Extensive online and on the job training to ensure you will succeed in your role
• Opportunities to discuss flexible working
• Opportunities to develop new skills and progress your career
• The chance to make a positive, lasting impact that changes lives, communities and society

If you feel have the skills and experience to become our
Digital
Copywriter
please
click 'apply' today
, we'd love to hear from you

This is the latest you'll be able to apply, providing we do not close to applicants early:
The closing date for this role is
8 December
2025.
However, we reserve the right to close this vacancy early should sufficient applications be received.
Please do not delay your application we often get a lot
At Royal Voluntary Service our goal is to welcome everyone and build inclusive and diverse teams. We celebrate difference and encourage everyone to join us and be themselves at work. To find out more about our commitment to EDI, visit our website.