Social Media

7 days ago

London Area, United Kingdom YOTEL Full time £40,000 - £80,000 per year

We are on the search for a passionate, dynamic and charismatic individual to join us at our London HQ as
Social Media & PR Manager
.

This is a fantastic opportunity for someone looking for a new challenge in a hands-on role. You'll also need to live and breathe our values; be
Creative
by being playful and inspiring. Being
Authentic
by always being true to who we are, and by being
Smart
by delivering results in a clever and effective way.

About the role

The
Social Media & PR Manager
plays a key role in shaping how YOTEL shows up in the world - building brand awareness, driving engagement, and telling the stories that connect with guests, media, partners, and crew.

This role manages day-to-day social media and PR activity across YOTEL's channels and brand portfolio, working closely with internal teams, external partners, and agency partners. The ideal candidate is a strong creative, digital native, and proactive storyteller with a finger on the pulse of cultural and travel trends.

More specifically, responsibilities will include the following (not exhaustive list):

  • Manage YOTEL's global social media presence across all consumer and corporate channels.
  • Create and curate content that reflects YOTEL's brand voice, design ethos, and cultural relevance - including leading on social-first photography and short-form video
  • Oversee brand influencer strategy and campaigns
  • Support development and execution of PR strategies that elevate YOTEL's brand, leadership, and hotels.
  • Manage day-to-day media inquiries, press office activity, and storytelling opportunities.
  • Draft press releases, media pitches, briefing documents, and talking points for executives.
  • Manage social media presence and content for key leaders (e.g., CEO), ensuring a consistent and strategic executive voice.
  • Support corporate announcements, development updates, and company news across owned channels.
  • Partner with creative and brand teams to execute campaigns and storytelling moments that reinforce YOTEL's identity.
  • Lead creative process and approvals for hotel marketing teams content capture needs.

Desired Experiences/Skills:

  • Extensive experience in social media management and/or public relations, ideally within hospitality, lifestyle, travel, or consumer brands.
  • Strong writing skills and experience producing high-quality content.
  • Proven ability to manage media relationships and secure coverage.
  • Hands-on experience with social media analytics and performance tools.
  • Experience managing agencies, creators, and external partners.
  • Knowledge of crisis communication is a plus.

About YOTEL

With 23 properties in sought-after locations globally, YOTEL is for people on the move. People who are experiencing, doing and achieving; Non-Stop. From buzzing cities to bustling airports YOTEL exists to challenge the status quo of the hospitality industry and deliver a different experience for guests through smart design, creative technology and awesome people. YOTEL is the pit stop for the Non-Stop.

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