Social Media Director

About Us - The Social Shepherd

We're a Social-first creative and performance agency helping global brands, household names, and high-growth scale-ups accelerate their business growth.

Having recently won Best Large Social Agency in the UK and continued growth, we're now looking to take on our next member of the flock to enhance our Organic Social

team

Our service offering includes:

• Organic Social
• Paid (Social & PPC)
• Creative
• Influencer
• Strategy

We're a team of 65+ across Bath, London and New York, with big ambitions to continue delivering industry-leading campaigns.

First of all, here are some important things…

Work From Home:

We operate a hybrid model where team members come to the office 3 days a week. A lot of our team loves working collaboratively, but they also like the option and balance of working from home.

Benefits Package:

Our collaboration with Bupa & Perkbox gives you access to a wide range of health services, discounts and perks. You'll also get your birthday off and can take advantage of our cycle-to-work scheme once you've completed your probation.

Enhanced Maternity and Partnernity:

We know life doesn't stop outside of work. Our enhanced parental leave policy is designed to give new parents the time, flexibility and support they need to enjoy their next chapter.

Flexible Hours:

Some people are early birds and others like to start later. We trust our team to get their work done, so you can choose your start and finish times to suit you.

Annual Bonus:

Rewarding our team is something we love to do. Everyone shares in bonuses based on business performance and growth.

Equality & Inclusion:

We're committed to equality of opportunity for all. We welcome applications from individuals regardless of race, ethnicity, sexual orientation, religion, age, gender or disability status. We're building a diverse and inclusive workplace where everyone feels valued and supported.

Role Overview

As a Social Strategy Director, you'll lead the social direction and delivery for a portfolio of clients, sitting on a client leadership team and acting as the senior voice for all things organic and influencer.

You'll define what success looks like on social, setting strategy, overseeing execution and driving measurable impact for our clients. Working closely with our Paid Media, Influencer and Creative specialists, you'll make sure every campaign is insight-led, culturally relevant and delivering against objectives.

You'll also lead and develop a team of Social Media Managers and Executives, helping them grow into confident, strategic thinkers who can spot and act on opportunities for our clients.

What You'll Do

• Lead the social strategy and day-to-day execution for a portfolio of clients, ensuring every plan ladders up to brand and business goals.
• Sit on a client leadership team, working alongside an Account Director to shape long-term strategies and build strong client relationships.
• Oversee both planned and reactive content, making sure everything we do has purpose and impact.
• Guide your team to stay plugged into culture, trends and platform shifts, helping them identify and activate the right opportunities for clients in real time.
• Work closely with Paid, Influencer and Creative teams to deliver integrated campaigns that perform across channels.
• Mentor and manage your team, providing the structure, feedback and support needed to raise the bar.
• Help drive innovation across our social offering, exploring new opportunities such as social SEO and emerging platform features.
• Support new business efforts, shaping and presenting social strategies that inspire and convert.
• Use insight, data and performance results to continually optimise our approach and improve outcomes.

Who You Are

• 7+ years of experience in social strategy or management, ideally within an agency.
• Deep understanding of organic social, influencer marketing, paid media and creative, and how they work together to deliver results.
• Highly in tune with culture, trends and platform behaviour, with a strong instinct for what makes brands relevant.
• Confident leading strategic conversations with senior clients and presenting at a high level.
• A strong leader who can balance long-term planning with real-time responsiveness.
• Commercially aware, culturally curious and motivated by great work that drives measurable results.
• Collaborative, positive and confident working in fast-moving, cross-functional teams.

Salary Range:

£50 - £65K Per Annum