Digital Marketing Manager

2 weeks ago

Leeds LS BA, United Kingdom CO&CO Full time £42,000 - £50,000 per year

The opportunity

This is a fantastic opportunity to join an established business with over 20 years of experience in the UK property investment industry. A brand new role in the marketing team, the Digital Marketing Manager will be responsible for generating leads via a range of digital channels, including PPC, paid social and the website.

With ambitious plans to become a market leader both in the UK and international property investment markets, this company is going through an exciting time, giving the Digital Marketing Manager the opportunity to play an integral part in shaping the future of the business.

The company

Founded in 2004, our client has established themselves as a respected property sales and investment advisory company specialising in residential investment opportunities in high-growth areas across the UK and more recently overseas. They pride themselves on helping investors to source and manage property investments, while assisting developers in selling their developments. With 95% of business coming from repeat purchases and referrals, they pride themselves on their trusted investor and developer partnerships. They conduct extensive due diligence to ensure they only take on opportunities that meet their investors' requirements, saving time and delivering value.

The ideal candidate

  • Minimum of 1-2 years of experience in a similar position
  • Experience of the UK property investment market is an advantage
  • Experience of using HubSpot is an advantage
  • Experience of managing outsourced agencies
  • Exceptional communication skills - both written and verbal
  • Experience of Google and Bing platforms
  • Proficient in Meta Business Manager
  • Proficient in Google analytics
  • Proficient in creating UTM parameters to track campaigns
  • Demonstrated experience in digital marketing and specifically paid channels
  • Demonstrated experience in search and display marketing
  • Demonstrated understanding of SEO
  • Used to forecasting, setting and managing paid digital budgets for campaigns
  • The ability to take top level campaign messaging and role that out to campaigns
  • Experience working with and collaborating with an in-house marketing team
  • Experience of performance marketing and generating leads for a sales team
  • Used to reporting on marketing activity in-line with ROI and measuring activity
  • A strong collaborative team player mentality
  • The ability to report to non-marketing and non-technical stakeholders

Roles & responsibilities

  • Ownership of the companies PPC accounts
  • Ownership of the companies Paid Social accounts
  • Management of the companies external SEO agency
  • Lead on the paid digital strategy in-line with BAU and launches
  • Formulate and put forward campaign ideas based on the overall strategy
  • Represent the digital marketing channels within the marketing team
  • Reporting effectiveness of marketing campaigns and updates to the the team
  • Create campaigns to attract new leads at every stage of the sales funnel
  • Ensure the customer journey is optimised at every stage of the process - including ads, creative, landing pages and post sign-up journeys
  • Work with the in-house marketing team and external agencies on creatives
  • Work with the in-house CRM manager on effective retargeting campaigns and look-a-like campaigns
  • Monitoring, reviewing, and reporting on paid digital activities, results, and return on investment

Job Type: Full-time

Pay: £45,000.00-£50,000.00 per year

Benefits:

  • Additional leave
  • Company pension
  • Discounted or free food
  • Free or subsidised travel
  • Work from home

Work Location: In person

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