PR & Social Media Manager EMEA & RoW

PR & Social Media Manager EMEA & ROW
About Medik8
At Medik8, we believe in science-backed skincare that makes a difference. As a globally recognised beauty brand, we are expanding our presence across EMEA & ROW markets and are looking for a PR & Social Manager to lead our communications, influencer, and social initiatives across multiple regions.

This role is ideal for someone who combines strategic vision with hands-on execution, thrives in a fast-paced environment, and understands the nuances of beauty, PR, and social media in different cultures and markets.

Why this role matters
This is a career-defining opportunity to elevate Medik8's reputation across key international markets. You will:

• Develop world-class PR campaigns.
• Build authentic, long-term influencer partnerships.
• Adapt and localise social strategies that resonate across EMEA & ROW audiences.
• Position Medik8 as the skincare brand of choice across markets, with particular focus on France and Germany.

Key Responsibilities
PR & Communications

• Develop and execute impactful PR strategies for EMEA & ROW, aligned with global brand goals.
• Manage and coordinate regional PR agencies to deliver consistent, on-brand messaging and strong results.
• Cultivate strong relationships with beauty editors, journalists, dermatologists, and thought leaders across priority markets.
• Manage reactive PR, industry responses, and crisis communication, ensuring brand reputation is safeguarded.
• Lead creative storytelling initiatives across media channels, including press releases, thought leadership, and digital features.
• Set benchmarks, measure outcomes, and report on PR campaign performance.

Influencer Marketing

• Own the influencer strategy across EMEA & ROW, from identifying and onboarding creators to negotiating contracts.
• Build strong, long-term relationships with beauty and lifestyle influencers, with a focus on France and Germany.
• Develop innovative influencer campaigns that drive engagement, awareness, and advocacy.
• Ensure all partnerships are compliant with contracts, legal requirements, and brand guidelines.
• Track performance, ROI, and insights to optimise future campaigns.

Social Media (Regional Focus)

• Localise global social media strategy for EMEA & ROW audiences, ensuring tone, messaging, and content resonate culturally.
• Partner with agencies and internal teams to deliver engaging campaigns on Instagram, TikTok, YouTube, and emerging platforms.
• Drive community engagement, building strong relationships with local followers and responding to cultural trends.
• Identify and act on opportunities for social activations around regional events, product launches, and partnerships.
• Monitor competitor activity and social media trends, sharing insights to keep Medik8 ahead of the curve.
• Support in creating and approving localised content (posts, stories, reels, videos).

Qualifications & Experience

• 5+ years' experience in PR, influencer, or social media management, ideally within the beauty industry.
• Deep understanding of European markets, with proven expertise in France and Germany (essential).
• Strong track record managing PR agencies and influencer contracts across multiple regions.
• Proven ability to build relationships with media and influencers in beauty/lifestyle categories.
• Fluent in English; French and/or German strongly preferred.
• Experience delivering measurable PR and influencer campaign results.
• Excellent writing, editing, and presentation skills.

What We're Looking For

• A strategic and creative thinker who can balance global consistency with local relevance.
• A strong negotiator with a network of media and influencer contacts across Europe.
• A digital native, passionate about social trends and beauty culture.
• A collaborative partner who thrives in an international, fast-moving environment.
• A detail-oriented professional who is as comfortable with reporting and contracts as they are with creative storytelling.

About Us
Founded in 2009 by UK scientists and brothers, Elliot and Daniel Isaacs, we are a British, B Corp certified dermatological skincare brand, globally renowned for our age-defying heroes that deliver results without compromise.

Our mission is to
simplify the route to great skin
through the highest quality, most efficacious and trusted products on the market. All this is underpinned by our pioneering CSA Philosophy of vitamin C plus sunscreen by day, and vitamin A (retinoids) by night which addresses 90% of anti-ageing skincare needs to deliver more youthful-looking skin.

Culture & Benefits
We are fuelled by our commitment to sustainability, quality, efficiency, and an unwavering passion for our customers. Championing solutions-focused thinking, we possess a purpose-driven mentality and strive to work with integrity and agility, always. We are collaborative go-givers; our diverse talents work cross-functionally and we achieve more together. We are proud to do everything in-house, challenging the norm and pushing the boundaries of possibility. It's just who we are

Some of the perks of being part of the Medik8 team include:

• 25 days holiday + bank holidays
• Flexible & Hybrid working
• Private Medical Insurance + Mental Health support
• Employee Assistance Program (EAP)
• Annual Performance Bonus
• Long Service Awards
• 75% discount + Annual Product Allowance
• Flexible Career opportunities
• Up-skilling support + regular Lunch & Learns
• 2 Volunteering days per year
• Matched Charitable Giving Scheme

Want to do a little more research before you apply?
Head over to our main careers page to find out more about the team and our values. You can also find out more about us on LinkedIn, Glassdoor & Instagram.

*At Medik8, we believe that diversity within our workplace drives innovation. We celebrate multiple backgrounds, cultures, approaches and points of view, and believe that when people feel respected and included, they can truly flourish. We're committed to advancing equal opportunities and we're dedicated to building a workforce as diverse as our consumer base, creating a multifaceted, equitable and inclusive culture and allowing all colleagues to bring their whole selves to work.

Our DE&I ethos also flows through our recruitment process. Studies have found that minority groupings tend to apply for roles only when they meet 100% of the role requirements, in comparison to non-minority grouping tend to apply when they meet only 60% of the role requirements (Hewlett Packard ). The requirements listed in our job descriptions are guidelines, not hard and fast rules, so if you think you meet 60+ of the role spec and are passionate, excited & feel like you have the potential to fulfil the rest - then we want to hear from you*