Area Sales Manager

EPW1

JOB TITLE: Area Sales Manager

SITE LOCATION (POSTCODES): BS/SN/RG/BA/SP/SO/TA/DT/BH/EX/PL/TQ/TR

Job Purpose:

With an unrivalled heritage for Cellular Plastics, Rainwater, Underground Drainage, Decking & Room Liner, SWISH is synonymous with innovation and proven reliability. With the customer at the heart of our business and culture, you will be part of a team shaping the future of Swish. You will be a fundamental part of a high calibre team that will translate the Swish vision through clear business strategies, craft plans and ensure actions are delivered with excellence to create a clear customer centric message. This rare opportunity to join a dynamic sales team in business activation.

Working with the stakeholders in the business and the wider market, you will be responsible for developing relationships with key customers and maximising sales through new business growth and margin enhancement. Using your leadership and influencing skills, you will recognise and balance the requirements of a challenging target with a dynamic team, whilst always focusing on the future possibilities.

Utilising key departments across the business to develop and implement a structured plan to deliver the channel strategy, being a strong sales leader with the ability to motivate, lead and direct the team is essential. Having demonstrable experience of channel specific direct and indirect customers would be a distinct advantage.

Customers

Key Direct Customers (not exclusive):

• Group Distribution
• Independent Distributors
• Specialist Distributors
• Builders Merchants
• Plumbing Merchants
• Bathroom Showrooms

Key Indirect Customers (not exclusive):

• Housebuilders
• Main Contractors
• Installers
• Social Housing providers
• Procurement bodies

Key Responsibilities:

• Ownership of the Anglia, NHC, N London Area sales targets, direct & indirect customer relationships.
• Progression of the Anglia, NHC, N London sales pipeline, from specification, to include accurate reporting against the sales plan and when required have the ability to change course.
• Identifying and prospecting local contractors, developers & installers to serve through established distribution. From supplied ABI leads and your own market intelligence.
• Proactively canvassing new business, direct & in-direct
• Creation & ownership of area accounts, account planning and execution
• Tracking of market trends through competitor intelligence and customer feedback.
• Working with the internal business stakeholders in Marketing, Customer Service & Technical to ensure sector awareness and cascade to the sales team.
• Ensure all customer queries are handled appropriately and monitored through to resolution.
• Timely transfer of all customer related information, including though not exclusively – Pricing, Stock holding, Competitor activity, forthcoming changes

Key Experiences and Skills Required:

• Ability to listen and influence and build an effective growth plan.
• Have a proactive and analytical approach to growth with a clear ability to report and present.
• Excellent 360-degree communication skills.
• Ability to analyse lost business and review opportunities to increase successful conversions.
• Clear understanding of company targets and alignment to the targets, ensuring achievement.
• Proficient in Excel, Word & PowerPoint
• Sector experience advantageous, not essential

Personal Attributes:

• Leadership – strong, consistent, clear, inspire others, integrity, ability to drive through change
• Empowering Others – Delegation of trust, correct controls, feedback, communicate accountability and responsibility
• Action orientated – Able to deal with problems in appropriate time frames
• Driven by results – Decisive, confident addressing problems and opportunities, challenging activities to improve performance, demonstrate willingness to challenge accepted methods and standards
• Effective communication – Clear concise written and spoken, ability at all levels, customer, supplier and internal
• Strategic agility – recognition of a changing need and speed of response, rapid reaction to challenges
• High Standards – demonstrating a motivation to improve standards and thereby making a real difference, challenging inadequate solutions
• Integrity and trust – demonstrating a sense of commitment to openness, honesty, loyalty and high standards in undertaking the role
• People management – demonstrating commitment to working and engaging constructively with internal and external stakeholders