Marketing Manager
2 weeks ago
Job Overview
We are seeking a dynamic and experienced Marketing Manager to lead our marketing initiatives and drive brand growth. The ideal candidate will possess a strong background in both B2B marketing and digital strategies, with a proven ability to manage projects effectively. This role requires exceptional communication skills, leadership capabilities, and a keen analytical mindset to evaluate marketing performance.
Duties
- Develop and implement comprehensive marketing strategies that align with business objectives.
- Manage and oversee all aspects of marketing campaigns, including SEO, email marketing, and social media management.
- Conduct thorough analysis using Google Analytics and other tools to assess campaign effectiveness and optimise future efforts.
- Create compelling copy for various platforms, ensuring consistency in messaging across all channels.
- Utilise Adobe Photoshop for the creation of engaging visual content that enhances marketing materials.
- Oversee the management of the company website using WordPress, ensuring content is up-to-date and optimised for search engines.
- Coordinate Google Ads campaigns to maximise reach and engagement with target audiences.
- Lead a team of marketing professionals, providing guidance, support, and fostering a collaborative environment.
- Maintain strong relationships with external partners and stakeholders to enhance B2B marketing efforts.
- Prepare presentations using Microsoft PowerPoint for internal meetings and client pitches.
- Utilise Microsoft Excel for data analysis and reporting on key performance indicators (KPIs).
Qualifications
- Proven experience in a marketing management role with a strong understanding of B2B marketing principles.
- Excellent project management skills with the ability to prioritise tasks effectively in a fast-paced environment.
- Holds a current UK driving licence
- Willing to travel 40% of role
- Strong analytical skills with experience in data-driven decision-making processes.
- Proficient in digital marketing tools including Google Ads, Google Analytics, email marketing platforms, and social media management tools.
- Familiarity with Microsoft Office Suite (Excel, PowerPoint) is essential; knowledge of IT systems is advantageous.
- Exceptional leadership qualities with the ability to inspire and motivate team members.
- Outstanding communication skills in English, both written and verbal, with an emphasis on copywriting proficiency.
- Strong organisational skills coupled with effective time management abilities to meet deadlines consistently. Join our team as we strive to elevate our brand presence through innovative marketing strategies
Job Type: Full-time
Pay: £50,000.00-£65,000.00 per year
Benefits:
- Company car
- Company pension
- Life insurance
- Private dental insurance
- Private medical insurance
Work Location: In person
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